Here are 5 questions you can ask yourself to determine if you’re ready to invest in a custom brand identity design:

1. Have you written a complete business plan? If you’ve only made a rough draft, and the details are here and there, or better yet if you haven’t yet made one at all because you feel so overwhelmed with the process, then this may be a sign your not ready to make the investment in a custom brand identity design just yet. Waiting until you have a complete business plan may make for a more justified custom brand identity investment.

2. Do you have a complete business plan, but you find your having to revise it on a consistent basis? As you become more experienced in your business, you may find that changing your business plan to better shape the reality of what it’s becoming is a familiar task. If you’re making changes to it on a consistent basis, than this may mean that your not ready. Until your brand direction has not yet been established the effort and cost invested in a custom design may be a waste.

3. Do you feel, developmentally confident about who you are as an artist and professional? If your business plan has stayed relatively the same for at least a period of one year, and as a artist, can you easily and confidently answer the questions who you are, what do you do, who do you serve, and why do you serve those people with little hesitation and provide concise and non-generic detailed answers, than you may be ready for custom brand identity design.

4. Can a pre-made brand identity designs work for your business until it becomes more established? If your studio is young or fairly small then it is probably a wise decision to invest in a less expensive branding solution rather than a custom identity costing thousands of dollars.

With a small photography studio it is okay to change your look from time to time. However, if you are a large business with an already well-established clientele, then you may want to not change your look.

If your photography business is well established already then it may hurt you more than help you to make a complete overhaul of your brand with a custom brand identity. In this case it is better to make small incremental changes over time so your customer base isn’t confused.

5. How much experience do you have in the photography business? If you’ve worked in other studios or owned another studio in the past then you may have the experience already to know what you want out of your photography business. If not, then you are better off waiting awhile before buying a custom brand identity.

If you can create a complete business plan with real certainly and confidence in it as a result of previous experiences in the business, than you may be more than ready for the investment, even if your studio is still very young.

That’s it! I hope these questions have helped you to better understand you and your brands readiness for this kind of business investment.

If you have answered these questions, and you feel think that you are ready for a custom brand identity, then congratulations! You have a solid, well established business that is ready to move forward. However, if you aren’t sure that you’re business is ready to invest a large sum in a custom brand, then don’t worry. There are other options for you to include pre-made brand identities that will perfectly suit you.

Have you ever thought that a booklet can be one of the most powerful of all your marketing materials?

It is a simple piece of paper but the first impact that your booklet creates is fundamental. If it’s shabby and unappealing your candidate is left with the same feeling. This will weaken your business growth.

Having a pamphlet professionally designed and published is a key to winning in a crowded marketplace. Taking the time to make sure that your pamphlet presents all the key data in a way that is easily understood is something that only a professional can do.

If you are just getting started in business you may be tempted to do your pamphlet yourself. When I first started in business I did everything myself – not a excellent choice. That is why it took me 12 years before I was even comparatively prosperous. Heed my warning – go professional from day one on your merchandising materials. They are an investment and not an expense. Professionally created materials will deliver you customers and the cash flow to follow – the reason why you are in business.

A pamphlet has to use eye-catching design. It has to be brief in terms of the message and last but not the least, it must be successful in tempting people to make that call of action.

Here are three key design rules to follow when creating a leaflet. Use them and you will see your results flow.

1. The cover:

The cover is your sales representative. Booklets are quite inactive creatures and you are not often able to ‚walk‘ people through your booklet. So you need to stimulate people to read further. The cover is the starting point so must be tantalizing and sharing the KEY values of WHY someone should read further. It should answer the WIFM question – What’s in it for me.

A good design company will show you at least three to four cover designs for your leaflet. Dissect these designs to see which energizes you the most. Ask your acquaintances their impression. Does the cover answer the question WIFM? If it doesn’t excite and answer the WIFM question, then skip to another design that works or get it redesigned. Taking the time here to get it right will pay premiums later.

2. The Content:

Once they are past the front then the message has to become the sales rep. So once again, the pressure is on to be great. Do not opt for cheap ineffectual content writers or ask the designer to write the content or worst still do it yourself. Instead make sure that a professional copywriter is doing the work. If your design company does not have a copywriter then employ one yourself.

Determine that all the key questions that a potential customer will have about your merchandise are answered in a way that gets them to call you for more information. Do not go into ‚overkill mode‘ and deluge them with too much information at this point in time. Remember the brochure’s job is to excite and get people to call you.

3. The call for action:

If your future customer has read the brochure then you have done a good job. All you need to do now is give them a compelling reason to contact you NOW.

Having things like a free call 0800 or 1800 number clearly presented (in big letters) can make a profound difference. Having an email address is a clear bonus. Make sure these two are distinctly placed in large clear type.

Even give your clients a special voucher on the brochure or reference code can help. But above all, make sure that you add a clear call to action. One way to do this is to readdress the KEY value of your service to your prospect in a way that will get them to take action. Remember value is everything. Individuals only purchase something that is of value to THEM.

4. The part that got forgotten:

I did this on purpose and only said there were 3 points. Well the final point is the one that can get overlooked. It is the ‚dummy‘ one. Have you checked that you have these on your booklet:

Phone number | Fax number | Email address | Web address | Country of operation | City / area of operation | Company name | And have you proof read for typo and grammar errors?

The key to promoting your real online business is website traffic. There is no way you can make money without it. One of the best types of traffic is traffic that comes from the search engines. You might wonder if it is practical to try and get traffic from the search engines. There are a lot of competing websites out there and you might not be able to beat them in rankings.

You would be surprised at the type of results that you can get. For example, we sell a book with the title of „Thomas Jefferson Education.“ At the time we wrote this, our website was ranked #3 for this keyword, which places us on the first page on the Google website. Interestingly enough, out of all of the websites that are ranked for this term, we are one of only two web sites on the first page of Google that sells the book.

Do you see how powerful this is? With a high ranking and little competition, this gives us a significant advantage. There are times where we even had a higher search engine ranking than the publisher of the book. Amazon has also ranked well for this book, but they only have used copies.

One question I am often asked in particular is „Is there a way to know exactly what Google looks for?“ Google’s search engine algorithm is as closely guarded as Coca-Cola’s formula for making soda. No one knows what it is exactly.

This is why you should have a certain level of skepticism if someone claims they are going to show you „all the secrets to dominating the search engines.“ They really cannot because the only people that TRULY know the secrets work for Google and the specific details of those secrets change all the time.

Does that mean they do not know what they are talking about? No, you can always experiment and discover different things. However, it is always going to be speculation because Google guards their secret algorithm very closely.

So what is the key to getting high listings in the search engines? The key is to increase the amount of backward links you have to your website. A backward link is when another website links to your website. Google uses that to determine if your site is important.

What Google does is look at the types of links that are coming back to your web site. For example, if you have a butterfly web site and another web site links to yours with the keyword „Life Cycle of Butterflies“, Google will determine that your web site is about butterflies. The more links, the higher ranking.

So how do you get the links so Google can make that determination?

1. Linkback exchanges: With a linkback exchange you offer to link to someone else’s website if they agree to link to your website.

2. Write a press release: You can write a press release and submit it online about your company. You need to include a link to your website to get any benefit. If a news website uses your release, they will publish it along with a link back to your web site. An example of a press release site is http://www.free-press-release.com/

3. Article writing: With an article, you can create back links by writing articles and submitting them to different article directories. Each directory you submit to creates a back link to your website. In addition, ezine publishers and blog owners look for articles that they can publish in their ezine or blog. If your article is selected, this creates another back link to your website each time this happens. One of the best article directories on the internet can be found at http://ezinearticles.com/

Out of all of these strategies, I personally prefer article submissions. They give you the biggest „bang for your buck“ because one article can continue to create back links to your website for months or even years to come. What this does is gives you a residual source of traffic so that you can promote your real online business effectively.

The World Wide Web is an amazing thing; with just a computer and an internet connection, you have access to millions of websites and all of the information and entertainment they have to offer. Unlike resources in the real world, these sites never close and can be visited any time of day or night, any time of the year. Websites are available at all times because these sites are hosted on web servers; computers which are designed to stay up and running and connected to the net at all times. Since your home computer isnt really made for the job, you’ll need to purchase web hosting services to get your site up and running.

Web hosting providers offer paid plans that keep your website up and running far better than the free ones provided. If you notice, most sites love to offer the cheapest plan because those plans are great for starters. But if you decide and check out the other packages available, you might see some dedicated web hosting plans.

A dedicated web hosting plan has nearly the same specifications as the shared plan, but the site is stored in its own dedicated server. A dedicated server should be your choice if the following are all true.

You Need Your Site To Be Safe

To make sure that your website is safe, you need to make sure that your database is protected with strong passwords and that any web applications you use are of the latest version to avoid serious exploits. But even if your website is well protected and your site is hosted on a cheaper shared server, you can still feel the impact of any attacks that are made to other sites that are hosted on the same server. But if you have your own dedicated server, there should be nothing to worry about if you keep your site secure because your site is the only one occupying the server.

You dont want your visitors to experience slowdowns

When traffic accumulates in a single website, the performance isnt affected all that much if the server specifications are high. But once you have lots of websites stored in that server and all the websites get large amounts of traffic, all visitors will suffer from slower speeds. This may not be very noticeable for simple page loading, but if your site has lots of multimedia content, slowdowns can occur and may frustrate your visitors. With a dedicated server, all of the servers resources are for your website ensuring maximum performance even during heavy traffic periods.

You want full control of the server

Even shared web hosting lets you control what you upload to your site, the applications you use and the privileges for these applications and content. There is more to web hosting than this though; if you need to change VPS settings and set root privileges to allow several different people to manage your site, then you’ll want to use a dedicated server. Especially if your website is for business, then you’ll have an easier time running your website using a dedicated server.

If not all of these three conditions hold true for your website, then you can probably keep using shared hosting for the time being. Shared hosting is great for your site when it’s just getting started but as your site and your online business presence grow, you’ll need the control, the performance and the security which a dedicated server provides.

Jim Cramer is crazy. On his show, Jim Cramer mad money, he jumps about and screams like a crazy guy.

But the investments he picked last year earned 12% compared to 6% average for the market by some measures, so maybe he is not so crazy after all.

A lot of investors love Jim Cramer mad money shows on CNBC that they like to watch it each week.

While the world was spinning out of control, and the market was spinning straight down the toilet, investors were panicking and Cramer was one of the few voices who could be heard above the chaos and people listened to him.

Jim Cramer mad money picks end to be aggressive. They plan for the market to keep doing what it is doing. In other words, if a stock has started going up, Cramer wants to buy and ride it up.

Usually Jim Cramer dump the stocks when it starts to fall before it falls further. His technique is not a bad at all when the market is not volatile and the swings are not move forward or more predictable.

But when market are going badly, stocks can reverse direction in a hurry and this will make them go badly quickly too.

One big problem Cramer has is when he interviews executives; he will normally recommend that you buy their stock.

My advice about what stocks to pick is actually be gained from his shows, Jim Cramer mad money, not his recommends buying the stock of those executives.

It is obvious that after he asked people to buy it, many people will buy these stocks, so there will be a short term jump in stock price.

If you are quick on the draw, meaning you already bought those stocks just before he recommends it to people, you can do just the opposite, ready to sell when he says „buy“, that way you can expect to do very well.

Receiving a medical injury can cause you great discomfort and stress. Consulting a medical malpractice lawyer can help to ease some of that worry. Along with healing from your original injury or sickness, you are now forced to heal from an injury caused in your doctor visit or surgery.

Not only is it sometimes slow and painful to recover from serious injury, but you must miss out on life. Injuries can cause you to forego many opportunities to participate in activities with your friends and family. Furthermore, many injuries make it difficult or even impossible to function at work.

The effects of an injury can be far-reaching and have serious impacts. A malpractice lawyer helps you receive the just compensation you deserve for your medical injury.

Not every medical injury requires a medical malpractice claim. You must be able to prove that your medical provider caused your injury by either being reckless or negligent, in order to prove that they are at fault.

Negligence and recklessness are legal terms, and in this instance, they require expert medical testimony to prove. This is not something that you will be able to demonstrate by yourself. To prove your case, you need the assistance of a medical malpractice attorney.

When you think about how much you stand to lose from a serious medical injury, hiring a malpractice attorney should really be an easy decision. With a malpractice law firm on your side, much of your worries can be put to rest.

The relief that comes from knowing that you and your family will be compensated for your injury, suffering, and missed work will help you focus on your recovery. Don’t try to navigate the system alone. Hire a great team – New Jersey malpractice attorney.

Twitter is a phenomena that is growing large and profitable plus it can be utilized to sell your artistic creations. It’s a fun social networking tool where you just post updates of what you are working on. If you don’t already have an account at Twitter, you can get one right now at Twitter.com, it’s free to do so.

When you send your short messages, you can also add photographs by using Twitpic. Just log in to Twitpic.com by using your Twitter ID and password. Simple as that! No technical mumbo jumbo to decipher. Photographs can be on your cell phone or computer, both are acceptable forms of transferring your pictures. To make it even better, this service has no cost.

There is a good website that can help you to increase the amount of friends that follow you and to locate more to add. Just go to Tweetspinner.com and sign up for a free account. Tweetspinner has a wonderful feature that will save you lots of time adding friends and eliminating non-followers. The purge feature is excellent because it is a free tool that will easily allow you to take out the people that aren’t following you. It’s a service that is charged for at other sites. You are able to remove or add 40 people at a time.

A key figure of followers to obtain is 2000. When you add friends, wait a few days to see if the people are also following you. Once that time period is up, if the person doesn’t follow back, take them off your list with the Tweetspinner tool.

Trying to add each person manually is difficult to say the least. Also, if you do not have an automated system, trying to track and take out the people that don’t follow you is next to impossible. For these two reasons, Tweetspinner.com is the best tool that you can use. It’s very easy to get that amount of followers within a few days.

A simple method to welcome your new followers is with Tweetlater.com. Once you register for an account, you enter your Twitter account information and then you can create an automated response that will go out to every person that signs up to follow you. This is a very nice thing to do as it makes your followers feel very welcome. There are other services here and an upgrade, too. There’s lots of services that are free including a system to schedule tweets. The most important tool though is the automated acknowledgment.

Another service that is truly fun lets you create Twitter coupons plus a bunch more stuff such as polls, event manager, an online business card, join a business directory, send greeting cards and much more. To top it off, it’s free to use. You can find this service at twtqpon.com.

SO, what do you do once you are set up with your free tools and get followers? You just talk about yourself, your projects, your completed works of art, your life, the weather, your interests, the show you just watched, the book you just read and, well, you get the idea. Once in a while, you can add a post about a finished creation, supply a link to the page where people can find out more about it and a way to buy it. To Your Success!

Security of payments when conducting online financial transactions is the most common apprehension that is raised by shoppers who want to buy wholesale products from Chinese wholesaler at cheap prices. The increasing number of frauds that are associated with manipulative China wholesale vendors trying to dupe the customers has further made things difficult for potential customers to execute a safe and stress-free purchase. Thus, it becomes necessary to understand the basic features that should be offered by a Chinese wholesaler site offering discount prices and invites orders through the online mode. Among the numerous wholesalers offering Chinese stock products, B2CStock has emerged as the favored option due to its attention to detail to ensure a secure and cooperative payment interface for the customers.

International User Interface: being a global provider of China wholesale goods, B2CStock recognizes the need of listing product prices in different currencies to address the calculation that would be sought by a global audience. Hence, it has created a simple option of viewing prices of the same good in various currencies in an easy-to-view Drop-down mode. Further, to avoid confusion of any sort and to make things uniform when conducting a financial transaction, B2CStock uses a standard of seven international currencies that have global acceptance.

Payment Flexibility: B2CStock understands that various customers have varying preferences for making a payment. Hence, instead of forcing just one standard medium of accepting payments, it endorses three of them, i.e. “ PayPal, Western Union Money Transfer and Wire Transfer. However, in order to further its endeavor to support the best payment policies, it recommends the use of PayPal. Customers making payment though PayPal are automatically re-directed to the PayPal site for securing their payments.

Post-payment Tracking: B2CStock uses a unique tracking methodology wherein a customer can track his order of merchandise after having made the payment. For starters, every customer receives a confirmation of the payment received along with the details of the dispatch status of the ordered items. Further, since every purchaser at B2CStock is also a registered user at the site, the order of goods can also be tracked by logging into the individual user account and periodically checking upon the status of payments received/sent and goods ordered. This is supported by the provision of a unique Tracking Number that is generated against each shipment that has been set on course for delivery.

Safety of Financial Transactions: B2CStock follows a systematic configuration wherein a customers personal details are sought just once, at the time of registration and is not shared with anyone else. The payment information is strictly guarded and is not stored on the host website which helps to keep it safe from web-based hackers that are on the lookout to poach such sensitive information. Further, payment-related details are not discussed with any affiliated or third party associates. B2CStock can be simply understood as the safest of Chinese wholesalers as it does not even record the consumers credit card number and this negates any chances of unauthorized access to financial details of an individual.

As you can see, there are many reasons to buy products through a excellent Wholesaler. Are you sold? If so, find a quality wholesaler and strike up a business relationship.

Google Adwords continues to be one of the leading pay-per-click systems on the Internet, and is a valuable way for you to buy traffic for your website or blog. Understanding how Google Adwords works is only a part of being successful with PPC advertising; you’ll need to understand how to create effective campaigns, how to develop ad groups, and how to place bids for the right keywords.

No matter what niche you’re in or what type of audience you are trying to attract, there are some specific guidelines to follow when using Google AdWords. Here are some important tips for creating a Google Adwords campaign that gets results:

1. Use Adwords Wizard to set up your account. Creating a Google Adwords account is easy with the Adwords wizard. The Adwords wizard will take you into a tour of all basic account management tools; the section wherein you setup your campaign using just a few clicks and where you can choose the regions you want your ads to run.

2. Produce effective ads. Each component of your ad must follow a particular formula for it to be effective: A keyword or keyphrase must be used in the headline. State a benefit by the second line. Mention special promotions or product features in the third line. Finally, the fourth line must contain a URL link back to your landing page or website. This proven formula is taught by best-selling adWords strategy books; such as Perry Marshall’s „The Ultimate Guide to Google Adwords“ and Peter Kent’s „Pay per Click Search Engine Marketing for Dummies“.

3. Use the right keywords. Google provides users with a robust Keyword Selector tool that allows you to generate lists of highly targeted keywords and keyphrases related to your niche. Explore this tool as much as possible when you are setting up your campaign, and even when you are looking for appropriate keywords for your website or blog.

4. Find out how to do keyword matching. You can conduct broad matches, phrase matches and exact matches inside Google’s keyword selection tool for your collection of keywords. This allows you to get additional relevant keywords for your campaigns. There is also a feature tied with Adwords called negative match. Negative match allows you to specify words that when entered by someone searching google, will not result in your ad running in the person’s web browser.

5. Create a budget. One of the best feature Google Adwords offers is the ability to specify a daily budget for your campaigns. Just enter the total amount you are willing to spend daily and Google will automatically take funds from your account. Start with a low budget first to minimize risk. Get some data first at the start of your campaign. You want to know the exact cost of a lead and the actual keywords that convert to a sale. You can then optimize your campaign based on your data and at the same time set a higher budget allowance for even bigger rewards.