Schlagwort-Archive: Marketing

Marketing

The Arena Football League Reaches The End Of The Line

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After canceling their 2009 season, the Arena Football League has shut down entirely and appears headed for bankruptcy. Earlier this week, the league office released a short statement indicated that it had ceased operations because owners were „unable to reach any consensus on restructuring the league over the past eight months.“ The leagues statement continued that there are no other viable options available to the league right now.“

Even before the decision was made to cancel the 2009 season this past December, it had been a tumultuous off-season for the Arena Football League. It began with the resignation of long time AFL commissioner David Baker just two days before the Arena Bowl championship game. Though Baker put a positive spin on his resignation saying that he felt it was time, the timing was curious. Imagine the symbolic weight of the gesture were David Stern to resign right before the NBA finals, or Roger Goodell to step down before the Superbowl“even though Baker insisted that it the decision was strictly for personal reasons it doesnt exactly send a positive signal about the stability of the league.

In October, the owner of the New Orleans VooDoo announced that the team would cease operations“despite being one of the league leaders in attendance. In announcing that the team would fold, owner Tom Benson (who also owns the NFL Saints) cryptically explained that it was due to circumstances currently affecting the league and the team.“

With a dispersal draft planned to reassign the VooDoo personnel, uncertainty began to reign over the leagues future. The dispersal draft was scheduled and postponed several times amid assurances from the AFL office that rumors of financial instability were unfounded. The most recent announcement finally put all of the speculation to rest.

The inability to get any consensus on a business model for the league reportedly served as the final nail in the AFLs coffin. A major problem was skyrocketing player salaries, and some sort of compensation system tied to team revenues was a necessity. A bigger schism was left between several factions of owners“primarily drawn along lines of overall wealth.

Despite the demise of the Arena Football League, it wont be the end of the road for the twenty two year old sport. The 50 yard indoor war lives on in the AF2 league which, ironically, was originally started as something of a developmental organization for the AFL. The league plays in smaller markets and has a more realistic salary structure. A number of current AFL players“and possibly a couple of AFL franchises“could end up in AF2.

Ross Everett is a freelance sports writer and respected authority on sports betting odds comparison. He writing has appeared on a variety of sports sites including sportsbooks and betting odds portal sites. He lives in Las Vegas, Nevada with three Jack Russell Terriers and a kangaroo. He is currently working on an autobiography of former energy secretary Donald Hodell.

Marketing

Bobby Lashley Seeks To Combine Pro Wrestling And MMA

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Less than a month after his demolition of Japanese pop culture icon Bob Sapp, former WWE superstar turned MMA fighter Bobby Lashley has opted to return to the scripted world of professional wrestling. Lashley made his debut for #2 US wrestling promotion TNA on their Victory Road PPV in late July. Lashley had already made several on-camera appearances for the promotion, but the signing will mark his return to in-ring action. Lashley’s last in-ring pro wrestling appearance came in Mexico on a show for Lucha Libre promotion AAA.

Reports suggest, however that hes not giving up his MMA career. In interviews prior to the TNA signing Lashley indicated that he was leaving the door open to return to pro wrestling for its significant financial upside, while remaining committed to his shoot fighting efforts. Lashley trains in Florida with the prestigious American Top Team, and ran his record to 4-0 with his victory over Sapp in late June. A press release issued by TNA this morning further validated his suggestions that he planned to do both sports. Lashey himself is quoted as saying:

I want to do both because I can. TNA is giving me the opportunity to compete in both sports which I have a passion for. I will bring MMA fans to wrestling and wrestling fans to MMA

TNA President Dixie Carter also praised Lashley in announcing the signing:

This is a great opportunity for Bobby to do something that has never been done before. He is the perfect ambassador for both sports. We are excited to have him join TNA, he is a true star that brings so much to the table as a member of our roster.

Despite TNAs claims that Lashley is the first active MMA fighter to compete full time in pro wrestling, that’s not the case. Its very common in Japan, where fighters frequently compete in shoot fights like MMA while simultaneously appearing in worked (eg: pre-determined) pro wrestling contests. In fact, Josh Barnett, originally slated to face Fedor Emelianenko at the ill fated Affliction: Trilogy event still makes several appearances a year for Antonio Inokis Inoki Genome Federation (IGF) promotion. Following his positive drug test in California, he may spend ore time in pro wrestling. Lashley isn’t even the first to pull the feat in the US, though hes definitely the highest profile fighter/wrester to turn the trick since MMAs overwhelming boom in popularity. Dan The Beast Severn at one point simultaneously held the UFC heavyweight title and the NWA heavyweight title in pro wrestling.

Lashley left the WWE in early 2008 under some degree of mystery and a hint of controversy. He indicated at the time that his departure was not of his own volition but due to circumstances beyond his control. Making this assertion more curious was the fact that Lashley had been used in high profile storylines by the WWE and was very popular among fans. The plot thickened when it was reported that unlike most wrestlers leaving the promotion Lashley wasnt subject to a standard non-compete agreement. Speculation at this point suggested that he may have left in response to a racial incident, a theory given more validity when WWE writer (and former member of the Fabulous Freebirds tag team) Michael Hayes was suspended for a racial slur. Neither Lashley nor the WWE has ever confirmed the reason for his departure.

At the time he was released from the WWE, Lashley began training for MMA building on an extensive background of amateur wrestling from both college and the military. The UFC took a pass on Lashley due to the perception that they couldnt market him successfully so soon after Brock Lesnars debut. Lashley certainly has the physical gifts to compete at the highest level in MMA at 63 and 250 lbs. Some even suggest that he may have more potential than Lesnar due to a possible edge in speed and agility. Lesnars recent unification of the UFC heavyweight title and amazing surge in mainstream popularity may give the promotion reason to take a second look at Lashley“they need credible opponents for their new heavyweight champion, but have to be careful not to put him in a position where his inexperience in certain components of MMA wont be exploited lest they kill the proverbial golden goose.

Ross Everett is a freelance sports writer and highly respected authority on sports betting odds comparison. He writing has appeared on a variety of sports sites including sports news and sportsbook directory sites. He lives in Southern Nevada with three Jack Russell Terriers and a kangaroo. He is currently working on an autobiography of former energy secretary Donald Hodell.

Marketing

Guidelines For Small Business Marketing

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When it comes to small business marketing the internet is a very important tool. The internet is able to provide a company with a very efficient tool which is able to deliver quick results. The internet is able to attract a vast number of people to the company. Advertising online is quickly becoming a popular thing to do.

Marketing online can be done using what is commonly referred to as banner advertising. Its important that the company has a website and these are fairly easy to set up if you do not already have one. Once the business has a website there is a number of ways in which the marketing can be done.

Anther recommended way of marketing is to offer customers free promotional items or offer discounts. Both of these ideas are a useful way to attract people to the companies website and in a most cases will lead to the business making some money.

It is very important that a website is designed correctly as this is a very powerful tool to market the business but it has to be done in the correct manner. One way to get more customers is to have a range of discounted products on offer as this is a good way to attract and then you can promote other products that are more expensive.

Another good method that can be use for marketing a small business is to have some promotional articles on the internet. These articles should let people know what is on offer and it is important to include a link so that people can find the company. Its important that a company continuously markets the business and what it offers in order to gain a bigger targeted audience.

If you are still really confused with how to market your business there are some companies which offer services to help with this type of business activity. At the end of the day what you want to do is to attract more interest and then turn the interest into sakes.

Designing an economical advertising campaign is particularly important when you are looking at small business marketing. A discussion of low cost or free marketing campaigns can be found at http://AutomatedSocialNetworking.com .

Marketing

Importance Of Frequent Podcasts For A Company

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Podcasts have fast gained acceptance on the internet. They make use of the spoken word and facilitate interactions with target audiences. From small business establishments to large multi national corporations, every one may make use of podcasts. If you are wondering why your firm needs frequent podcasts, then a look at the following reasons will be of immense help.

Keeping your customers informed is one of the key requirements of any business in the present time eventuality. Regardless of which area you belong to, you’ll need to keep your buyers abreast with the latest events. While an aircraft services provider will need to inform its customers about the most recent packages, cosmetic companies might need to speak about the most recent items they have on offer. All this may be done via podcasts. They serve the purpose of newsletters for your business. They aid you update your audiences about the latest developments in the most interactive way feasible.

In case you would like to impart useful tips and advise to your target audience, the ideal manner to do is by utilizing Podcasts. The product offered by you can need a few help to be used properly and thus, in such conditions, the Podcasts will help you provide your clients with helpful tricks and recommendation for the same. Even if your firm is part of the service sector, you can still utilize the Podcasts to deliver helpful ideas to buyers. For instance, in case your organization deals with the health care sector, you can issue Podcasts to your audience, listing out useful points on subjects such as lowering cholesterol.

The idea of utilizing a podcast for advertising and as a mass medium is relatively new. The uniqueness and the originality of the idea could thus work well for boosting your business prospects by grabbing more interest. In case your business focuses on wedding flower arrangements, podcasts can help inform folks about your services. Contrary to the print ads that are expensive and offer constricted space to explain the product, podcast may help inform about the product in a detailed method and that too in a cost friendly way.

In case you’ve come up with a new product or service recently or would like to introduce a different providing to your customers, Podcasts are again the best method to get your message across. They may be utilized successfully for advertising and promotional purposes. Nevertheless, you have to exercise some wit in order to capture the audience’s interest. Advertising your product or service through an announcement won’t assist you garner much interest. Rather, you must attempt and introduce your offerings in the form of a review or a dialogue to make the Podcast more attractive.

So, it might not be wrong to opine that podcasts are significant for every business organization. So, wait no more, get started with them at the earliest best.

Here are a few more ways to know about Reducing Cholesterol and Wedding Flower Arrangement.

Marketing

Learning The Mechanics Of Speed Reading

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The mind is a source of immeasurable power, and we only use a tiny portion of it. In the book, „Speed Reading in only One Hour“ I show you how to tap some of that unused power and how to use it for your own improved grades in high school, college, and great successes life.

Your brain and mind are capable of understanding from 10,000 to 50,000 units of information every minute; one unit being equal to one word. This information is based upon somewhat old statistics (1980’s). Based on new speed reading technology, as well as strides in brain and mind development, you can probably achieve phenomenal reading speeds yourself and easily.

The average HS grad, when tested, reads about 250 words per minute. The college student reads at about 300 words per minute. But, no matter what your baseline reading speed, don’t worry, it is only the beginning. Can you imagine what an advantage you would have to be able to read over 100% faster than you did before? The possibilities are limitless.

We receive information through our five physical senses, (touching, tasting, hearing, smelling, and seeing) and by those we make decisions. We make choices and judgments from the factors that our physical senses bring into play. The five physical senses (sight, smell, hearing, taste, touch) are preprogrammed for automatic reaction.

We learn, not only from physical senses, but through various forms of thought. Most thought is conscious in nature. Senses however work automatically. An example of an automatic reaction might be: when a hungry teenager smells pizza, he or she begins salivating. What’s taking place is that the sense of smell (called olfactory senses) has automatically delivered a thought, „PIZZA“, to the brain and mind. The thought may be unconscious.

Sensing food is a physical sensation of your sense smell. It is a mental sensation (unconsciously or consciously) through thinking. And finally, there tends to be a physical sensation by eating, swallowing, and smiling. To summarize the PIZZA experience: Brain and mind is where the „action“ is — and your body is where the „reaction“ is.

The brain and the mind has enormous untapped power; I’ll teach you how to tap into that potential through Speed Reading in One Hour, available at www.speedread.org . I’ll show you how you can be a total success in your college life and beyond.

In one hour, or less, you can learn the world famous speedreadamerica method to read faster Double/Triple Your Reading Speed, Improve Comprehension, Better Your Grades, Learn speed reading todayBe a speed reader now!

Marketing

Take My Company Public – Reverse Merger Transaction – OTCBB

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Take Your Company Public: Beware of Scams! Many entrepreneurs dream of taking their company public and expanding their venture into an international enterprise that begins to hemorrhage investment capital and profits from the get-go but then reality sets in as one begins to navigate the dingy, shark infested waters of the ‚go public‘ market place.

There are consultants and boiler room penny stock misfits just waiting for you to stumble onto their site and in only a few minutes on the phone you’re reeled in and signing contracts and making wire transfers and equity disbursements and at the end of the grueling 3 to 6 month process, you’re broke, your company is in shambles and you just stand their staring off into space feeling like the boogie-man just slapped you around. Welcome to an industry where the weak are preyed upon like wolves on an injured lamb tangled in a fence.

If you are serious about going public there are some structures to stay away from because 99.9% of the time they fail. Pink Sheets and Reverse Mergers into a public shell are two formations to be very weary of. Pink Sheets are almost a completely unregulated trading platform and known by any savvy investor as the ‚red light district‘ of the public trading industry. Pump ‚em and dump ‚em is the name of the game with Pink Sheets. Stock Price manipulation is as common with pink sheets as gross stench is to 5 day old road kill on a desert highway. If you are going to get involved with Pink Sheets find an attorney or consultant that can guide you around the scam artists, it’s difficult to make in on the Pinks but I have heard of a few companies making it.

The next cesspool in the trading industry is ultra popular (for newbie’s) and the number one ‚big mistake‘ made by countless ‚go public‘ rookies, the reverse merger into a public shell ouch! It even hurts to say it. I get calls on a daily basis from business owners who thought they were getting droppings of manna from heaven when a consultant suggested that they save $100,000’s and months of work by simply buying a public shell and merging their entity with it and abracadabra you’re big time and public and making millions. Sadly the reality is that this poor sap just spent $200k on an entity with liens and 15% equity distributed to a group of investors who pumped up the stock and dumped it before the ink on the contracts was dry. Now his dreams are shattered, he’s broke; his company will get stripped down and sold off in pieces like an unlocked car in the ghetto.

It’s sad when I see the same scams perpetrated on the uninformed over and over again. If you are trying to raise capital, find a consultant, objective broker dealer or attorney who will listen to your needs and before doing anything will give you the good and bad news about the various options. Taking your company public can be one of the most rewarding experiences of your career. You can purchase other companies with stock. You can use stock as collateral for quick loans to support growth. You can reward employees with shares in the company for meeting certain objectives. Go public, fulfill your dreams just use caution as you proceed.

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Marketing

Lead Management Software Can Help Keep You In Business Next Year

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Any business can be competitive and these days, we need all the help we can get. If the work is slow to come in, we go and find it. Acquiring leads are a great way to keep the employees busy. Keeping track of those leads is a different story. Who has time to compile reports and make sure the leads are being taken care of? Lead management software can take care of everything.

Leads can come from anywhere. They can come from a website or a search engine. They can come from a company or a blog. They can be free or they can cost money. Regardless of where the lead comes from, it is foundation of the business. Often, without the leads, there would be no sales. Therefore, it is very important to make the most out of those leads.

That lead came from somewhere. Knowing exactly how many leads are being generated from each source can help make critical decisions that affect the marketing campaigns and income percentages. Knowing how many leads you receive from each source is crucial information.

The software filters work much different than the human eye. The human eye might see john book many jobs from a particular source but the truth may be far different. John may indeed book many, but maybe a high percentage of jobs from that source get canceled months later. This is just an example of the benefits of software management tools. There are many variations of this type of analysis.

Making the most of each and every good lead is very important. New leads are hot and should be acted on the moment they come in. Sometimes, there is an important procedure when it comes to lead handling. First, the contact is telephoned. If there is no answer, there are more attempts at making contact. There could be a very intensive marketing campaign.

Usually, there is some type of process in dealing with that lead. How many phone calls are made? How many emails are made? What is the progress? How many times or days will customer contact be attempted? What letters have been sent? This is the basic element of lead management software.

The discussed issues are only the beginning! Lead handling is the next important aspect. What are the tools used to decide which salesperson is more effective? How do you decide the effectiveness of a salesperson? Only after discovering this, can a business know what to expect from other employees. Using software like this can make a big impact on any business.

With lead management software you eliminate some of the mechanics of finding and capturing qualified leads for your business. Sales lead software automates much of the work for you.

Marketing

London Exchanges – London International Exchange: DIY Investor Relations

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Why pay a publicist outrageous fees to get you a tiny insignificant article in a newspaper or magazine rag when you can literally become an industry niche sensation overnight using a carefully constructed video and a handful of long tail industry specific keywords?

Old school publicists have become that’72 bowling ally loitering, disco dancing reject while a new breed of publicists have stepped in and transformed the industry from paper, to cyberspace in only a few short years. Why traditional publicists have been adjusting that pathetic comb over hairstyle, young and aggressive publicists have been creating publicity techniques that deliver results in 24 to 48 hours as opposed to 6 to 8 weeks and as far as results, there is no comparison.

Internet marketing and publicity techniques such as strategic video submission, if done correctly will transform the direction of a failing company to „THE“ industry powerhouse almost instantly by loading the video with solid, well thought out descriptions and targeted long tail keyword tags. A publicist who understand the concept of pure video publicity can tailor a campaign that can outperform any traditional publicity technique ever devised by the good ole‘ boy networks who overcharge and under deliver for their clients.

Video marketing can stretch past the tiny geographic proximity of a city, across state lines and into international territory. Publicists that specialize in video marketing and other online methods used in strategic combination with one another, will have the client dominating every aspect of their industry niche.

Targeted video advertising by the Web 2.0 type publicists translates into instant client results that build stronger client relations and can transform the future of any company in any industry. Publicity marketing will always offer a turn-key solution to massive amounts of traffic, branding, marketing exposure and all the bells and whistles of a dozen traditional publicity firms.

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Marketing

The Basics Of Web Design

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Many people love the idea of having a web site, but get scared when they hear the phrase „web design“. After all, don’t you need to be an artist with years of computer programming skill to make a great web page? Thankfully, making a good site is not as hard as it sound once you know the basics.

Before you start working on the pretty part of the site, you need to work on your site’s content. After all, people are going to want to visit your page for more than just pretty pictures! Grab a sheet of paper and make a list of the main areas that you think others will want to visit. „About me“, „home“, and „links“ are usually good pages to get your started.

Once you know what you want on your web site, it is time to start organizing! People like it when it’s easy to tell what is where but do not like a flood of links to click. If several similar things go together, it usually is OK to put them on the same page. For example, „About me“ could also tell your hobbies and favorite music instead of having separate pages for your music, your hobbies and you.

Once you have planned out what is going on your web page and how it is organized, it is time to design your site’s layout. The three most important things are ease of use, visibility, and compatibility.

Visibility means that your page is easy to read. Choose two contrasting complimentary colors for your pages. It is important to make sure the colors are very different in shades to make it easy to read. Usually light text on a dark background or dark text on a light background works the best. Also avoid using background images as it makes reading difficult.

Ease of use means that it is easy for people visiting your page to find what they want. All the main pages you came up with earlier should be clearly linked on an easy to read menu that will be in the same place on every one of your pages. If you have any sub pages, a site map linked in the footer of your web page is also a great idea.

Last but not least is compatibility. How well does your website function across multiple browsers? Will something not work in Firefox or cause a slower computer to crash? Generally flash is very bad for compatibility, so avoid using it to make your web site. Using proper W3C compliant code will greatly help your compatibility, so do not be shy to keep yourself updated.

As you can see, web design is not as scary as it sounds. With a little planning and care taken towards visibility, ease of use, and compatibility your web site will be just fine. Do not be afraid to try to go out there and make your site yourself, there is plenty of help out there if you get „stuck“. Have fun with your web page, the world is waiting to hear from you!

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Marketing

Reverse Merger Conference – Reverse Merger Consultant & The S-1

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Your company is growing. Now you are ready to start raising serious capital and you here the public fund raising markets. Here are the basics of your S-1 filing. Know the lingo before you hire a consultant. Because companies must adhere strictly to SEC regulations, initial prospectuses are similar in their organization. Each S-1 generally consists of the following sections:

Front Section — An S-1 contains a small amount of information not available in a prospectus. In this first section, you can quickly find the issuing company’s phone number and get a vague sense of the future offering price.

Cover/Inside Cover — The prospectus cover outlines the general terms of the offering, including names of the underwriters, number of shares offered, and pricing information. The actual share price is absent from a prospectus until the day of the offering.

Prospectus Summary — Here you will find a brief synopsis of the company’s business and history, a modest discussion of the change in capitalization to occur as a result of the offering, and a useful summary of financial information covering the last five years, if available. If you are screening prospectuses for investment ideas, start here.

Risk Factors — After you have read a few prospectuses, you will become familiar with the „usual suspects“ in this section, including „Possible Volatility of Stock,“ „Limited History of operations,“ „Dilution,“ and „Dependence on Key Personnel.“ Nevertheless, this section is a worthwhile read to be sure that you understand the challenges facing the company’s management. The discussion of competition can be sobering, but it can also provide a means to compare the value of the issuer against the financial performance and market valuation of its competitors.

Taking your company public should be an exciting and revitalizing time. Don’t take unnecessary risks, hire a consulting firm who can streamline this process and deliver the results you’ll need for success!

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