Schlagwort-Archive: Marketing

Marketing

A Secret Weapon For Your Business In A Recession

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A recession is often considered the time when marketing and sales expenditures should be cut. Businesses can increase sales but the important part is to increase sales at lowest cost possible. This article will talk about why a prospecting firm can bring you more sales even during these tough times.

Many salespeople are good at closing but dread the idea of outbound telemarketing. Using a prospecting firm can allow you to gain more new prospects that your salespeople can close. Using a prospecting firm will allow your salespeople to be productive doing other activities while the prospecting firm can build a list of prospective new clients for your business.

One of the worst drains of your time is being on the phone with uninterested customers. One of the biggest struggles for most businesses is that the pipeline is full of prospects

The tough business climate means that you must respect the use of your advertising dollars even more. Meeting only with interested individuals will lower your costs per new client because you can sign up more new clients than the cost of the prospecting firm.

Most businesses cut their marketing budget during a recession. Using an outbound telemarketing company will give you a consistently full pipeline, leading to more sales and thus lowering your costs.

Any recession means that you must be smart with your money and be as resourceful as possible with your marketing dollars. Using a company to do this will improve the productivity of your salespeople and lower your overall costs.

Many salespeople who are customer facing do not have time to find new clients because they also have to service customers and prospecting becomes the activity to first fall off the radar. Using an outbound telemarketing company can keep new prospects flowing in and lowers your costs because you can have a fixed cost that is offset by new business growth.

Few companies are looking for sales over the phone and your business will likely be one of the few prospecting for business over the telephone by using a prospecting company. This builds your sales because other companies are not competing for new prospects who come into your line of sight.

A prospecting company can allow you to increase the number of clients you want based upon how much work they do for you. Using a prospecting firm can allow you to enjoy this growth that will happen once the economy turns around.

An outbound telemarketing company can be your new customer strategy so that you can reallocate your human capital within the business to what they do best. This improves the productivity of the company and lowers cost for new clients and current clients.

It is hard for any business to simply maintain its current state. Most businesses will either grow or lose business during a recession so you have to ask yourself which side you want to be on.

Visit the following links for information on business to business lead generation and business to business telemarketing programs.

Marketing

Beginner Marketing Tips, Beginner Marketing Tricks, Marketing Tips For The Beginner, Marketing Tricks For The Beginner,

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Promoting new products through an advertising business or business itself is both challenging and risky. Once the money is gone, there’s seldom second chances. An alternative to advertising is a public relations strategy. Effective PR is a cost-effective way to gain exposure for your product, get leads, and generate more sales and build a great business.

Credibility is the key!

Seen through advertising, So as a product that is mentioned in the news or feature you receive a passive advertisement and the credibility advertising just can’t buy.A news report is actually far more likely to move people to action than conventional advertising, and a good public relations strategy is the way to get the media to seek you out.

Making the promotional process work for you? There are 10 tips you need to create an effective PR plan to give your product competitive advantages in your market:

1. Research your market. Be the most specific you can get about which community will use your product, that will make it easier to identify which method you need to work with. Narrow in your target to be specific and realize that no product ever commands 100 percent market share, nor does it need to in order to be successful.

2. What are the product benefits relevant to your market. what your product does for your potential clientele isn’t as important as the features. You are trying to sell your product so you will get traffic. What are the benefits of your product and now show them the numbers that prove that your product saves your clietele time and money–or makes money.

3. Individuality of your product. Prove your product is faster, better, cleaner or more economical than your competitors‘ product or industry standard because of research you do and the knowledge of the product. Such specific and proven advantages will provide concrete evidence to feature your product over anyone else’s.

4. Use testimonials. Everythings equal, and a testimonial may be one of the strongest ways to enhance the credibility of any promotional piece. This holds true for editorial piece work as well. The biggest difference is the way the testimonial will be presented. Some promotional pieces might get away with „Bob.K.“ from Nebraska who says your widgets are „great.“ But an editorial piece needs to be about a targeted benefit.

5. Target your market. Trying to sell a studded neck coller at „Hot Topics“ would be better then trying it at lets say Sears. With research you’ll identify specific article sites or programs for the industry you are targeting. You will need to do some research to find out which are most seen or read by your target market. These types of publications that are available are newspapers, magazines, newsletters, radio and television broadcasts according to locality and special interest groups. Working on the internet the research is much easier.

6. Prepare your product release. Your release needs a great headline and make sure it has your keywords in it. Your first paragraph should be no more than 25 words and needs to both the headline and summary of the story. A publicist spends on average seven seconds „speed reading“ the hundreds of releases they receive each day, so the first short paragraph is critical. And remember to keep your editorial to one page or less.

7. Sell your promotion. You have a product that may interest someone. Give them the headline and the first article. They’ll make a decision then and there whether they like it or not. Then, forward immediately marked clearly to their attention. Earn the right to follow up by asking if you can call back the next day or at some other specific time, depending on publication dates.

8. Follow up. Re-confirm whether or not they received the information you sent and offer to provide more information if necessary.

9. Keep in contact. But don’t be pushy. If the product is of value, it will sell itself. All you should do is provide your contact with more information. This is also a good way to make sure your press release gets a second look.

10. Pictures. A photograph can literally sell a thousand words. Daily media are more photo-conscious than ever, and are more interested in photos than the monthly special interest magazines or trade journals. Those publications are usually only interested in a photograph if it educates or informs the reader.

Are they a guarantee of success? No.

But by following them, you’ll immediately increase your chances and you’ll also start to build the good media relationships you’ll need for the future. You’ll also give your product a strong competitive advantage in the media market, while any results you do achieve from „free press“ will be more effective.

If you’re looking to start your own online business, these steps can help. Eventually, you can work to apply your „off-line“ efforts to the online space–a strategy that can leverage your message in a number of ways conventional media simply can’t.

Free report on affiliate marketing/niche marketing to help you start your own business either on or offline. The free tools you need to succeed are here Free report

Marketing

Can You beat Lung Cancer and using Traditional Herbal Remedies and Alternative Medicine?

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Lung Cancer! Graviola and N-Tense are said to be very effective fighting this. Are they? Many people have, and still are using them. The results appear to say a big yes!

„Lung cancer“! The thought of having this frightens many people. Indeed many are frightened by the very words ‚Lung Cancer‘ strong words, yes! Available now are two powerful natural herbal products, N-Tense and Graviola, both appear to be showing some fine results.

Traditionally, the large majority of medical practitioners and doctors (though not all), frown on the use of herbal remedies like Graviola and N-Tense for ‚Lung Cancer‘, often describing them as ‚quack‘ or ‚fringe‘ medicines, simply because they are outside the range of subjects taught in medical school.

Evidence is growing however, in support of the fact that many of these botanicals may be really quite beneficial. Two of these herbal remedies in particularly, ‚Graviola‘ and ‚N-Tense are showing some quite remarkable results in „Lung Cancer“ patients. Often in cases where chemotherapy and traditional treatment didn’t work. Would you use it?

The Health Sciences Institute (HSI) featured an article, In 2001, headlined „Billion-dollar Drug Company nearly squashes astounding research on natural cancer killer“. It goes on to say Cancer conquered with miracle tree from the Amazon found to be 10,000 times stronger than chemotherapy“. Can you believe that! 10.000 times stronger and yet some unethical pharmaceutical company tried to squash it because they couldn’t patent a plant that just might stop Lung Cancer! That tree was Graviola! . So what exactly is Graviola?

Graviola is a tree that is indigenous to the Amazon Rainforests and some other parts of South America. It’s not really a huge rainforest tree, in fact it is a relatively small evergreen „shrub“ (in Rainforest terms) growing to only 5 to 6 metres tall. But in terms of having cancer cell fighting properties, it’s an absolute giant!

Plenty of research has already been done and has found that many of the phytochemicals or annonaceous acetogenins (These are the chemical compounds that occur naturally in plants) found in the leaves, seeds and stem of Graviola tree are cytotoxic against various cancer / tumour cells such as Lung Cancer. All these plant parts are used in natural medicine.

This is the really good news because, quote:- (Cytotoxic: Toxic to cells, cell-toxic, cell-killing. Any agent or process that kills cells. Chemotherapy and radiotherapy are forms of cytotoxic therapy.) According to the HSI article the ‚Graviola‘ tree has been studied in more than 20 laboratory tests since the’70s, where it’s been shown to: Effectively target and kill malignant cells in 12 different types of cancer, including colon, breast, prostate, lung, and pancreatic cancer. Be 10,000 times stronger in killing colon cancer cells than Adriamycin, a commonly used chemotherapeutic drug. Selectively hunt down and kill cancer cells without harming healthy cells, unlike chemotherapy.

A plant screening program back in’76 by the National Cancer Institute also demonstrated that Graviola showed active cytotoxicity against cancer cells. Many researchers who have been following up on this research have also found that Graviola was a cancer killing turbine. The use of herbal products worldwide has been there almost since the time when man first walked on the earth, well for a few thousands of years at least. So, If you or your loved ones suffer from cancer, then I would recommend that you read the Graviola and N-Tense article by the HSI in full here. It’s mind blowing!

Other Herbal products that could also be used help assist the above are „Immune Support“ to boost the immune system and also Lung Support to help with lung function. Both have shown to be off great help!

So, could Graviola and N-tense help you in the fight against Lung Cancer? It appears that the answer is a resounding yes!

Health Disclaimer! The information provided here must NOT be taken as professional or personal medical advice or instruction. You should ‚always consult with a professional health practitioner‘ on important matters relating to your own health and well-being. The opinions given here are believed to be accurate and sound, based on the best judgment and information available to the author at the time. Please Note. Any reader, who fails to consult with the appropriate medical and health authorities, „assumes ALL responsibility of any resulting injuries“. The publisher is not responsible for errors or omissions.

For over a decade Grahaam A.E.Maartin has been involved in the field of herbal medicine and seen some remarkable results. More info on Graviola & N-tense can be found at Raintree health Ltd or R T Goods

Marketing

Cheaponsale.com Reports Lenovo Returns To Profit In Q2

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China’s Lenovo Group, the world’s fourth largest personal computer manufacturer, returned to profitability in the second quarter, according to the group’s fiscal report released Thursday. The group said that it posted a net a profit of 53 million U.S. dollars in its second fiscal quarter from July 1 to Sept. 30.

Lenovo’s worldwide PC shipments grew 17 percent year-over-year in the second quarter, compared to the 2.3 percent rise in the total global PC sales in the same period, the report indicated.

Lenovo’s consolidated sales for the second fiscal quarter decreased 5 percent year-over-year to 4.1 billion U.S. dollars, but grew‘ percent over the previous quarter. „Lenovo’s second quarter results showed that the Company has the correct strategy in place and is executing the strategy properly,“ said Lenovo Chairman Liu Chuanzhi.

The group’s sales on domestic market stood at 2 billion U.S. dollars in the second quarter, up 9 percent year on year, and accounting for 49 percent of its total sales in the same period. Its second quarter sales helped consolidate the group’s leading position in the domestic market, with a share of 29.4 percent.

Yang Yuanqing, Lenovo CEO, said the group would continue to strengthen cost structure and continue to reinforce its leading position in the domestic market. „The leaders of Lenovo have realized the importance of the markets in China and other emerging economies,“ said Wen Fang, a senior computer market analyst with Beijing-based CCID Consulting Company.

But Wen said she was cautiously optimistic for the further development of the group. „Lenovo should find ways to further reduce its costs and promote the efficiency amid falling computer prices and rising costs for the company’s internationalization strategy,“ she said.

Influenced by the global financial crisis, Lenovo recorded a heavy loss of 260 million U.S. dollars in the 2008 fiscal year. In the first quarter of 2009, the group’s deficit reduced to 16 million U.S. dollars. Lenovo reinstated its founder Liu Chuanzhi as chairman on Feb.5 after revealing a loss of 97 million U.S. dollars in the fourth quarter last year.

I am a professional editor from http://www.cheaponsale.com/, and my work is to promote a free online trade platform. http://www.cheaponsale.com/ contain a great deal of information about mid tower pc cases, vibrating feeders, welcome to visit!

Marketing

How To Choose The Best Home Based Business For 2009

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Here are some tips that can assist you while going through the process of choosing the best home based business. With the right skills you can make just about any company work for you, but with the perfect product and perfect timing, you can cut the time it takes to receive profits in half.

Make sure your company is a GPT-Model

A very key area to observe is the pay structure of the company you are choosing to join., is making sure you choose a pay plan that enables you to get paid directly. Most companies out there make you wait weeks, or even months to get paid. GPT= Get Paid Today.

Also make sure you are getting big commissions. It is better to get paid $1000 per sale than $100 per sale with the same amount of work.

Follow A Proven System.

When you are doing research for your home based business, you should make sure that they have a simple proven system that the average person can plug into and make profits with immediately. Its all about profits. The quicker your customer/ rep can make their Roi (Return On Investment) back, the happier they will be and the longer they will stick around. With a proven system, the only thing that should be missing is you. Do the hard work up front, be patient and have consistent action and you will see results.

Your Products Must Have High Value

Look for products that stand alone and make you feel good when you sell them. Make sure your product isn’t already saturated in the market. When you look at the commission, make sure you are getting paid a high commission on your sales. There is nothing worst than spending all your valuable time and money advertising a product to make pennies. It will take you the same time to advertise a $100 product as it will a $1000 product

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Marketing

Steps To Researching Lawful Companies Online With Gainful Cash Producing Opportunities

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There is plenty of money to earn in your spare time taking opinion paid surveys. This type of home based income opportunity is growing in popularity all over the world. Corporations used to rely on individuals that were willing to act as mystery shoppers to gather product feedback, but that has all changed because of the internet.

These days there are a lot of con artists online. It does not take much for someone bent on stealing your money to set up a phony website, and pretend to be a legitimate business. Learning how to distinguish the real from the fake is your responsibility and it will keep you from getting scammed.

Websites that operate lawfully with legitimate opportunities have to occupy the same internet space along with hackers, thieves and con artists. It really pays to do your research in this area as it does in all areas of internet commerce. This is the best way to avoid from being scammed.

Nowadays, you can find hundreds of opportunities online that never previously existed. These opportunities range from taking paid surveys online to joining one of many network marketing opportunities. To keep from getting scammed, you have to thoroughly do your research.

These days it is relatively easy to get background information on a company. Unlike a decade ago when you had to rely on mainly libraries and offline information sources for research, the internet has made research as easy as accessing your favorite search engine such as Google or MSN.

When researching a company or online opportunity to see if they are possible scams, just start by typing in the company name and see if people are giving the company favorable reviews or are publishing a lot of unresolved complaints. It is typical to see a complaint or two associated with a company. You can not please everyone.

The quality of a company’s website says a lot about a company too. When visiting sites look to see if the companies you are interested in have telephone numbers and contact forms listed. Call and email them to request more information about their specific opportunity.

The best scams on the internet right now are those that solicit personal account details such as your personal bank account numbers, social security numbers and other personal information. Lawful companies will never ask for those details. This is not the same as you voluntarily providing your credit card number to make a legitimate purchase, but applies to uninvited solicitations. Do your homework before leaping into any online opportunity.

Discover more details about paid to survey by visiting our website.

Marketing

Future Book Betting Pitfalls And How To Avoid Them

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Sports betting futures wagers can be an entertaining and profitable investment, but there are a number of pitfalls. These are some things to avoid:

You gotta shop around: More specifically, you have to ’shop points‘ just as you would with a straight bet. This is crucial in all forms of sports betting but particularly key with futures wagers. There are often greater variances in the prices from book to book on future plays than any other type of wagering proposition. The reason for this is simple–most books are less concern with what the ‚other guys‘ are doing as they are with keeping their own position ‚in balance‘. All in all, the sports betting marketplace just doesn’t react as quickly to changing futures prices as it does to individual game lines.

Don’t try to pick the winner in a competitive marketplace: This may sound sort of counter intuitive since the general idea of betting on futures is to determine the actual winner but it’s really not. Like everything else, its essential to always be mindful of the value you’re getting. In a futures market with several legitimate contenders at the top the price offered is seldom high enough to properly compensate for the risk you’re assuming. Here’s an example: in a hypothetical NCAA hoops tournament Duke is +200 to win the national championship. They’ve certainly got a shot, but at a payback of only 2/1 its hard to justify a wager at this point with the potential for so many interceding events that can make a championship more problematic. Such events as injuries, a tough tournament draw or even just going into a slump at the wrong time can happen to any team but when you bet a higher priced team–a ‚dark horse mid major at 15/1 for example–you’re getting „compensation“ for assuming the „risks“ of betting on a proposition with so many unknown variables.

In more theoretical terms, the ‚true odds‘ of a Duke or similar top team winning the tournament are almost always higher than the price offered. Think of it this way–say we’re betting Duke to win the national title at 2/1. This means that the Blue Devils would have to win more than 33% of the time to break even. So lets say, for the sake of argument, that we could play the tournament over 100 times. Would Duke come out on top more than 33 of these times? If not, they represent a poor value. Let’s say that they win 30 of 100 times. This means that any price under +333 or thereabouts is a poor wagering value.

Note that the more competitive the market, the more difficult it is to find good value on the favorites. Since you can make a case for quite a few teams to win the NCAA tournament at this point this particular futures market is clearly a very competitive one. In a less competitive marketplace it might be possible to „pick the winner“ and have it be a good value though you will pay a price for this. Here’s a (thankfully) hypothetical example: let’s say the UFC decided to hold a one night round robin tournament with 5 competitors. Competitor #1 would be heavyweight champion Brock Lesnar. The other four competitors would be professional figure skaters Elvis Stojko, Rudy Gallindo, Brian Boitano and Evgeni Plushinko. Even if he didn’t bring his „A game“, Lesnar would be essentially have a 100% certainty of beating the four untrained fighters, who also happen to be rather effeminate. If a sportsbook installed Lesnar as a -1000 favorite a bet on the 63 265 pound takedown would still be theoretically a good value. It’s always difficult to risk so much to win a little, but from a strictly theoretical standpoint its a good play.

Don’t get seduced by big underdogs: Sports betting is not a place to make the „big killing“. It may happen occasionally, but more often it doesn’t. While a sports book might offer a huge price on a cellar dwelling team to win the World Series, the big payback does not mean its a good value. On a practical level, there’s probably nothing wrong with throwing a few bucks on a wager like this with a huge payback if the impossible occurs. My only problem with this is that making too many bets like this just perpetuates bad sports betting habits. If you’re strictly a recreational player, no big deal. If you aspire to bet professionally, or at least want to pursue it with some degree of seriousness I’ve always maintained that you need to develop discipline that’s not situational. In other words, if you want to be a serious sports bettor you need to approach it with a consistent level of seriousness at all times. If you want to chase a huge, life altering jackpot go to Las Vegas and play the Megabucks slots or buy a Powerball ticket.

Wagering value is just as important at the bottom of the barrel as it is at the top. Just because you’re getting a huge potential payback on a big dog doesn’t make it a good value. Make sure that the payback you’re getting presents an overlay situation–even on a huge underdog.

Don’t bet one sided props: Sometimes sports books will offer silly bets just to get publicity or in some cases just to be funny. While there may be life on other planets, the ‚true odds‘ of a Martian being named to President Obama’s cabinet wouldn’t justify a +5000 line that it would occur.

Ross Everett is a freelance sports writer and respected authority on sports betting odds comparison. He writing has appeared on a variety of sports sites including sports news and betting odds portal sites. He lives in Las Vegas with three Jack Russell Terriers and a kangaroo. He is currently working on an autobiography of former interior secretary James Watt.

Marketing

SEO Experts On Online Marketing: Know How To Select The Right Keywords

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Globalization in a norm in today’s business is a must and therefore it is essential to have an online presence. However, simply having a website is not enough and it needs to be adequately optimized. Given this requirement one needs to understand effectively the search engine optimization process.

Nonetheless when doing SEO it is essential to target your niche audience which might be local. Therefore it is essential to create client’s website which offers specific keywords that will help local SEO services and search engines rank your business on a high ranking. This will lead to better marketing and better sales.

It is essential to have local SEO services simply due to the fact that search patterns and their results can cause disparity in different parts of the world. The reason for this is simple – particular business item or service might appeal to indigenous customers; however it might not be acceptable by people of other countries. Thus, local SEO services help design and market your site to concentrate on your target audience.

Local SEO consequently customizes the online marketing campaigns. This is done as per the acceptance of the target audience or the niche audience. Take for example the online marketing campaign is about a brand of a local fashion outlet, which has stores all over the country, then it is easier to get in keywords which will enable the visitors to locate the exact store in their city or district.

In local SEO the competition is much lesser – as a result it is cost-effective, time-managing and targeting the niche audience. This thus enables faster business through the website and more gains through internet marketing.

Take for example the keyword „beauty salon, U.K.“, then Google or other search engines will give you numerous choices bout if the keyword search is „beauty salon, Birmingham“, then the search engine will automatically eliminate the national stores and show you the local business names.

When you plan to create an effective online local marketing campaign it is a must that you utilize the relevant local keywords multiple times in the content. As a result your ranking is higher on the search engines. This will lead to less competition and you will have higher chances of getting new customers.

Also, expand the marketing strategy by adding the branch names and details of your business as specific local keywords, thus providing a map to all visitors to your site. It is obvious that local SEO traffic will be less in volume to a normal SEO campaign but the traffic is more centered on getting the right kind of customers and building a great relationship with the other branches and clients. So, use local SEO and build a more profitable business.

Want to find out more about Local SEO, then visit Jennife Mashti’s site on how to choose the best SEO Experts for your needs.

Marketing

Zero Friction Marketing And The Promise Of Fabulous Income

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There’s always been a suspicion among Internet marketing (IM) pros that „the big guys“ (i. E. The big marketers) have been making sure the average marketer never gets the chance to make that leap to the big leagues. Because of that belief, we’re going to be taking a look at Zero Friction Marketing, a new product, created by Saj P., which promises to finally break through all the mystery surrounding cost-per-action (CPA) and how Joe Marketer can harness it to his ultimate (and profitable) advantage.

CPA is a tried-and-true staple in the online marketing world, but it’s somewhat obscure to many folks who are trying to get up to speed rapidly on the best and most sound methods for turning a little bit of money into possibly mountains of it over time. And let’s face it: The big marketing pros don’t want others to get in on their action, so to speak, mainly over fear of losing a bit of their own income from what they think is a limited amount of pie.

The idea of limited profit — on something so vast as the Internet — is a fantasy, but try to convince the really big IM gurus of that. In any event, that appears like it’s not going to matter very soon, because the people at Zero Friction Marketing have come up with a system that breaks through the deliberately-obscured CPA techniques that deliver consistent and large amounts of actual profit.

In what’s perhaps the most attractive part in all this is that there’s no need to become what’s called a „Google guru“ (you won’t need to even use it) or to even engage in very much selling at all, which is quite a change from the old CPA days, to be honest. Also, Saj P. from Zero Frictio Marketing promise to teach you how to employ a two-part formula for maximum benefit – and profit – in almost no time at all.

This new system, which promises to rid a marketer of the need to employ very expensive PPC (pay-per-click) advertising and also eliminate any sort of employment of Google AdWords, was developed in response to what the developers say angered them about IM: The arrogance and lack of respect that’s been shown to other marketers by many a well-known affiliate marketing guru.

When looked at dispassionately, it makes sense that the big guys in IM wouldn’t want new fish joining the school, after all. They’ve worked hard to wall off all that potential profit, and look at anybody new coming into the field as a poacher, to be honest. This new program holds a lot of potential for eliminating all that clutter and chaff, most of which is maintained by those pros for their own benefit, and it uses an effective two-step method to gain profit quickly.

The program itself has been streamlined and made extremely understandable by Saj P. and his team. It reveals all the secret strategies in CPA that can lead to high profit within the space of days, from the looks of the package. Also, it comes complete with very intuitive and information-rich video training modules that are at the same time completely understandable. This is a benefit not to be underestimated.

But the best thing seen in the program is that it shows how everything is possible without even the slightest bit of help from Google, the search and Internet behemoth. Rather, it employs Bing, the new search utility from MSN, which promises to deliver ease of income generation an full order of magnitude greater than what Google has delivered in the past.

The amount of actual training given by Saj P. and his team from Zero Friction Marketing, in the program, is impressive. The quality of what’s revealed, in fact, shows that actual wealth is finally within the grasp of just about any marketer who has the desire to really apply himself and learn what’s being taught within the program. The yellow brick road Zero Friction leads a person down could turn out to be made of real gold, and that alone is probably worth the price of admission.

If you want to know more about the product, check out Daniel’s in-depth review and discover his great Zero Friction Marketing Bonus offer at: http://www.affiliatefunnelsecrets.com/zerofrictionmarketingreview/

Marketing

4 Critical Steps for Success with Email Marketing

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Successful Internet marketers have found a way to quickly build and monetize on their email lists. A follow up email list is a critical tool for any marketer. Does not matter if the list is 10, 100, 10,000 or 100,000 people strong. Focusing on the size of the list does not produce results; you must learn and understand the strategies and steps it takes to build a list. We begin with strong and focused lead generation; targeted niches, targeted opt-in boxes and value driven follow up copy for subscribers. These articles will summarize four list building strategies and show you how to build a productive list.

Step one is targeted market or niche objectives. Business success comes from focused attention to a specific market’s needs. What are you trying to achieve? What service do you provide? What problem can you fix? Look at the big picture of your business and then plan effective marketing programs, timelines and milestones to accomplish predetermined goals. Develop a series of messages to lead your target audience to your offer page. We accomplish this with traffic methods.

Step two is Strong and focused traffic generation. Traffic or people reading your content are the foundation in the Internet marketing world. That’s seems simple. What is not obvious is what needs to be done to develop this traffic.

For example, there are organic search page results, paid ads (Adwords), referral incentives (affiliates), and many Offline ways of generating online traffic (mail). Some marketers spend $20,000/month in Google Adwords, some incentivize with high paying affiliate commissions and some employ teams to create and post content. If you are an Internet marketing beginner, the vast array of differing methods available can be overwhelming. In the end, traffic and email marketing depends on how much time you have, how much you have to spend and how good a manager you are.

Step three is well placed lead captures or „opt-in“ forms. Once we create a steady stream of readers, our opt-in box gives people the ability to ask for more information. To increase our opt-in numbers we use incentives to coax prospective clients to leave a name and email address. The more value you give away the high the opt-in.

Step four is to automatically follow up with subscribers. Again value is the most important feature. After subscribing to your list, people are going to expect valuable information, feel good entertainment or usable processes and learn about what you are doing and how they can benefit. When your subscribers perceived benefit his greater than your perceived monetary value then they will be willing to purchase whatever product or service you have available for sale.

Experienced marketers differ in how many messages to send to a list in a given week. Aggressive marketers or guru’s send several times a day. The downside is that this practice causes rapid list burn out or churn. Consistent and valuable information is key. Emailing valuable information two or three times a week cuts down on churn and increases reader interest. Longer periods tend to decrease retention and your list will get stale.

These four steps are the basis of a profitable email marketing plan and key to building a valuable list. Follow up lists are basic building blocks for any Online or Offline business. This is where the gold is. Each and every subscriber is a potential sale so treat them as if they were live customers and you would speak to them in person.

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