Schlagwort-Archive: Marketing

Defining A Home Based Business

If you look at the literal meaning of „home based business“ you begin to get some insight into just how many different ways you could make that work. In this article we talk about various ways to have a business at home, while making money working outside of it.

Home based means this is your headquarters. A business is an organization operated with the objective of making a profit from the sale of goods or services. Therefore a home based business is one where you desire to make money selling something and you do it from your home.

Think about the power of that. There is no boss to answer to. No transportation expenses. Vacation when you want. If you want to take a 10 day vacation you can do it. Give yourself a raise by doing more or something else.

Some examples of home based businesses would be an insurance salesmen who works out of his house, but goes to his clients home to conduct business. Another example would be a plumber who has his wife answer the phone while he goes on service calls to a customer’s home.

If you can think of a way to make money starting at home and working outside of it you may live a dream life. Many people who work strictly at home suffer from a lack of communication with the outside world. If you were to start your own Avon business for example you could work it out of your home and ding dong your way to profit selling in other people’s homes.

Some other service businesses that people start and run without a lot of training include painting, pet sitting, interior decorating, mobile shopping for elderly, lawn work, and many more.

Now this doesn’t mean that having a home based business means you have to leave your house. Telemarketing is one way to make money with your own home business and all you need is a phone with possibly unlimited long distance service.

The internet has helped many people start a business and base it at home. If you have a computer and internet service you are only limited in ways to make money by your creativity and coming up with a way that works for you.

By now your head should be spinning with various ways to get going. The best home based business is one you can run from home yet leave there if you must.

Summary: In this article we talk about ways to have a business at home, but make money working outside of it.

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Billy Mays: King of all Pitchmen

Billy Mays, Jr., the most famous direct response pitchman will always be remembered for pitching products like Oxi Clean, Orange Glo, and the Jupiter Jack. Billy Mays possessed a unique personality. Coupled with his trademark blue shirt and beard endeared him to working class Americans.

On July 20, 1958, Billy Mays Jr. was born in McKees Rocks Pennsylvania. He graduated from Sto-Rox High School in Pittsburgh, Pennsylvania. Billy Mays joined the movement to become a college graduate; however, he soon dropped out of West Virginia University. After college, he found employment with his dad’s hazardous waste company. Billy Mays would leave hazardous waste and move to Atlantic City in 1983.

Billy Mays’s move to Atlantic City introduced him to his future career…pitchman. Billy started pitching products such as Washamatik. Washmatik is a portable cleaning device. He „pitched“ to anyone who would listen or could be drawn into listening. Soon, the world would realize that Billy Mays had found his calling.

Pitchmen must be able to draw people to them, interest them, and make the sale. Billy Mays learned how to sell from other Atlantic City pitchmen. Billy listened to every word. The skills learned in Atlantic City would become the launchpad for Billy Mays’s career. Leaving Atlantic City, he traveled from home shows, to automobile shows, to state fairs throughout the country.

In 1993, Bill Mays became friends with Max Appel. Max Appel was another pitchman with whom Billy had cultivated a rivalry. Appel had moved from pitchman to entrepeneur by founding Orange Glo International. Max Appel realized the greatness that was Billy Mays. He hired Billy to pitch his line of cleaners on the Home Shopping Network. Billy moved to St Petersburg, Florida to pitch products such as OxiClean, Orange Glo, and Kaboom.

Mays Promotions, Inc. introduced Billy Mays to the world of entrepeneurship. He founded Mays Promotions, Inc. out of his Odessa, Florida home. Billy Mays served as the company’s CEO. He achieved success by becoming known as the world’s greatest pitchman. Companies would pay top dollar to have him pitch their products. Inventors would pitch their inventions to him, hoping that Billy Mays would turn them into millionaires.

In 2009, Billy Mays became a TV superstar. Discovery Channel began airing „Pitchmen“. Pitchmen took viewers behind the scenes of TV infomercials. Viewers were able to watch inventors pitch their products to Billy Mays and his partner Anthony Sullivan. See which products they picked up and see how an infomercial is produced.

No one gets out of life alive. Billy Mays expiration came on June 28, 2009. His wife found him unresponsive in bed. Early reports seemed to indicate a head injury from a very turbulent flight. Overhead bins had opened and released various items onto Billy Mays’s head. Autopsy would not find any head trauma. It would indicate Mays had died of a massive heart attack.

Billy Mays’s autopsy was performed by Dr. Vernard Adams. Dr. Adams is the coroner for Hillsborough County, Florida. His autopsy found that Mays was brought down by hypertensive heart disease. A heart attack had ended the world’s greatest pitchman.

Billy Mays was a pitchman to the end. At his funeral in McKees Rocks, Pennsylvania, Billy Mays was buried in a shirt bearing the OxiClean logo. His career was seen throughout the service. Pallbearers wore khaki pants and blue shirts, just as Billy had during his commercials.

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Unique Article Wizard Review

Unique Article Wizard: What Is It? Unique Article Wizard is an article marketing tool that allows you to submit articles to a variety of blogs, directories, and submission sites. Unique Article Wizard has a number of sites that belong to it’s directory, so finding relevant web sites that will list your article is usually no problem.

How Does Unique Article Wizard Works? A person may write an article, submit it to an article directory, and then link back to their web site or blog with relevant information. If you’re submitting to a niche site with quite a bit of traffic, this method is great for getting lots of quality traffic. If you’re looking for backlinks for SEO purposes, though, you’re stuck with only one or two backlinks. With Unique Article Wizard, though, you’ll be submitting an article to a variety of web sites by picking categories and topics that your article is relevant to. As a monthly subscriber to Unique Article Wizard , I have used it to pick up a number of backlinks to my site, as well as to rank on the first page of Google *quickly* for a number of terms.

Rank For Specific Keywords Using Unique Article Wizard: Once you write an article, you’ll be able to write an Author Resource or „BIO“ box at the end of the article. In that resource box, you will also be able to include html. For my web site, the resource box may look something like this: Business Name provides a variety of KEYWORD 1 and KEYWORD 2 resources. Where keyword 1 and keyword 2 are, those would be html links and you wouldn’t see any html code. By distributing your article to upwards of thousands of blogs and article web sites, Unique Article Wizard is placing keyword anchor text for you, something that could take hours if you were to do it by yourself. You have the potential of placing hundreds to thousands of targeted anchor text on high PageRank and trafficked sites from just one article, increasing your chances of ranking for the keywords you are targeting.

How Long Will It Take To Rank For The Keywords I Am Targeting? Unfortunately, that is not a question that can be easily answered. If you’re trying to rank for a highly competitive keyword, it may take quite a bit more effort than article marketing to rank for the keyword. I have ranked for competitive terms by solely using Unique Article Wizard, though. My sites already have links pointing to them, but my technique consisted of pushing out 1-2 articles per DAY. If each article is posted to 800-1,600 sites (per the categories I was targeting), that’s a potential of 8,000 links a week, on the low end! I make sure to switch up my keyword anchor text, however, using a variety of phrases and pages so that all the links count, instead of being counted as duplicates.

How Will I Know That My Site Is Benefiting From Using Unique Article Wizard? After a few days, I take two steps: 1. Run a Rank Check Report: Using Aaron Wall’s free SEO Book plugin, I type in the keywords that I was targeting in the article and see where I currently rank. Over approximately a week period, if I’m aggressively distributing unique, informative articles, the ranking will steadily increase. 2. Check In With Yahoo Site Explorer: After a week, backlinks from your article marketing should begin showing up. I use Yahoo’s free tool to find out how many links my site now has, and I use tools like SEOPro (free) to find out the PageRank of those sites, the anchor text that is pointing to my site, and whether that anchor text link is nofollow or not. Yahoo Site Explorer is a quick way to confirm that, yes, my article marketing is getting me backlinks, while other tools are more time intensive way to confirm that, yes, those links are providing value.

Is Unique Article Wizard Worth The Cost? That’s also a hard question to answer without knowing your situation. For me, the answer is YES. Actually, it’s MOST DEFINITELY YES. Unique Article Wizard will cost you $67 a month via PayPal. If that’s not in your budget right now, then obviously it’s not worth it to you. If you’re on the fence about ordering it, the nice thing is that Unique Article Wizard IS a monthly subscription, and you can cancel at any time.For me, Unique Article Wizard provides benefit in that I am at no loss for new article topics, and Unique Article Wizard makes it easy for me to distribute those articles to relevant sites AND get quality backlinks back. I submit anywhere from 1-10 articles a DAY via Unique Article Wizard, albeit for a variety of sites and client web sites. If you are only going to use Unique Article Wizard once a month, the cost may not be justified. You can easily submit a few articles to free directories, but you may not get as many backlinks.The other thing about Unique Article Wizard, the thing I want to make ABSOLUTELY clear, is it’s not an end all be all for link building. For a link building strategy to be successful, you need to partake in a variety of methods: press release distribution, directory submission, blog commenting, forum commenting, image alt text, link bait, AND article marketing. Article Marketing may quickly get you to the top spot for a long tail keyword, but for competitive keywords and niches, it’s only going to nudge you a few pages. What article marketing and Unique Article Wizard CAN do, though, is push you to the top if you’re ALMOST there – maybe a few links behind your competitor. Your competitor will have to work harder trying to find new links, not knowing that a few articles was all it took to get you thousands of links and to the top of the page.

I’m Not A Writer – Is Unique Article Wizard Right For Me? This is the spot where I tell you to outsource. I, in fact, outsource the writing portion of my article marketing tactics for a few of my affiliate sites that would take me hours of research for one 500 word article. For subjects I’m passionate or knowledgeable about, I can knock out a few articles a day, but there are a variety of places to find credible writers at. There are quite a few article marketing services that claim they provide quality articles at $3 per article, but I’ve found that you do often get what you pay for.

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Things You Must Complete For A Outstanding Campaign

A search engine marketing specialist will help you develop a website which can show up very highly in search engine results. There are certain techniques which you must do if you want to ensure your website shows up. You want your website to be high in the search engine rankings so that people searching for your particular topic will be able to find your website.

Search engine marketing services will center upon certain areas of your website: your incoming links, the kind of content you have, and your keywords. These are noteworthy because there are thoughts that search engines place great emphasis on when indexing your website. This article will explain those factors and a few others in a brief way.

The first of the six components a search engine marketing services company will examine is competitive analysis. This is done to see how your website stacks up against the competition along with which companies are in the top ten results and why they are there.

The second significant point often examined is keyword research. This is used to determine competition for keywords and how you can make sure you are receiving as much traffic for various keywords as you can.

A search engine marketing mentor will use page optimization to see which keywords are emphasized on various pages. This will ensure that your set of keywords is used properly throughout your website so that you show up for all keywords you are targeting.

Search engine marketing services companies will focus upon site usability. This is important because you want your website to be very easy to get around so that your audience is able to find what they are looking for.

After looking into your website, search engine optimization marketing focuses upon off page optimization such as link building. This is important because search engines place heavy emphasis on links because this way fellow site owners link to you because they find your site to be good information for their audiences.

The final significant point to consider is paid search engine marketing. A prominent example of this is Adwords and this allows you to put your information out to your niche audience in a quick manner.

Can you not see the consequence of these operations if you were a search engine marketing consultant? There are specific steps that must be done to develop a highly successful website and this website covers many of those steps. Be sure to use these to maximize your website’s chances for success.

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Advantages Of Highly Organized Teambuilding

Every organization is greatly dependent on its workforce for growth and performance, and the more the employees interact and work in together with each other at the workplace, the better it is for the company. There has been a major change in the corporate world, where the performance of large departments is assessed in terms of the performance delivered by the smaller teams within such departments. Therefore, it is very critical to keep these teams encouraged and satisfied so that the overall performance level of the company improves, and teambuilding events are a great way of doing this.

Teambuilding events are held for various objectives. These events are a great help when a new initiative is to be launched or new workforce is to be inducted. However, several companies now also hold teambuilding events periodically to constantly work on employee motivation and to improve inter-personal relations among the team members. Taking up challenges and coping with constraints in these events helps employees to bond and improve their teamwork skills.

An effective teambuilding event provides greater insight to the employee about his place and importance in the company, and gives the management a chance to appreciate the workers for their hard work. A good teambuilding event combines several novel activities like cultural programs, informal discussions, award ceremonies, games and other creative exercises.

These events are an excellent occasion to highlight the achievements of individual employees, and at the same time educate them in an entertaining way so that they can have a glorious future in the organization by performing better. The employees can come out with a greater sense of satisfaction, encouragement and guidance for future.

The current economic climate with all its uncertainties can cause turmoil in employees‘ minds as they start worrying about their future with the company, and teambuilding events are the best cure for all the ills brought about by such negative and unproductive thinking. Although these events are normally organized by the HR department of the organization itself, there are specialised teambuilding experts and agencies too that can be called for help.

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Creative And Successful Small Business Ideas

Small business ideas only become successful practices if they provide a way for customers to be satisfied in such a way that their loyalty becomes strong. Many businesses in the food industry are closing rapidly while some are finding new strategies that allow them to thrive. Two food preparation businesses that have closed recently are SuperSuppers in East Hanover, NJ and Annie’s Kitchen in Westfield.

DinnerSmith.com in Maplewood, NJ is one such company that responds to lessons learned in the marketplace by offering a different approach. Owners, Fran Valle Sharon Grey and Mary Mead Smith explain that unlike the many meal assembly franchises out there, being independently owned and operated allows them to be more of a home meal service by catering to their customer’s changing needs.

Many food customers these days are asking for completely fresh and organic ingredients. There has been such a high concentration of medical information about the health benefits of eating less processed foods that many people are seeking foods that are totally health conscious. This is a big part of the effort being made by DinnerSmith.

„I will continue to buy from DinnerSmith and I recommend them highly to anyone with a busy lifestyle or anyone who is just plain tired of cooking 7 nights a week,“ says Lynne Mahoney, an enthusiastic customer.

There is another rapidly growing trend in the meal prep industry having to do with helping people with food allergies and sensitivities. You see grocery stores cashing in to this and they now line their shelves with „gluten-free“ tags designating safe foods for those with celiac disease or gluten intolerance.

DinnerSmith.com offers many different meals that are prepared with the person who follows a strict allergy diet in mind. All of ingredients used in their recipes and products are listed so that the customer will know exactly what is contained in each item.

Something that is very important in small business ideas is attention to small niches in the market. One such area that demands attention is the population segment of single working people.

These people would like to have the same opportunities and choices where food is concerned as the family of five or six. The size of their need should not determine the importance of their need. They are a market segment that should not be ignored.

Valle responded to this need by saying, „DinnerSmith.com is one of the few home meal services that offer a single portion size to serve one person in addition to our three and six portion sizes that serve larger families.“ It is this kind of attention to detail that has caused this business to grow.

With many meal assembly businesses unable to keep up with these trends and the ever-changing demands of their customers, not to mention the economic downturn, meal prep studios are left with having to close their doors.

DinnerSmith.com has found the way to not only provide an exceptional product for the common market, but has also been able to respond to more specialized needs in the marketplace. With these small business ideas being capitalized, DinnerSmith.com will be filling needs for a very long time.

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Benefits Of An Effective Email Newsletter

A great way to keep in touch with your customers in a cost-effective, easy way is to have a newsletter going out to all of your subscribers every month or every two weeks or however often you like really.

This communication technique can be employed by any company in any industry. There are lots of businesses out there that are very good at what they do, but nobody knows they do it.

Because of the extremely busy nature of their roles within the company, managers and directors would have such a hard time simply finding the time to come up with new content and develop and send out a professional newsletter every month would be a tall order.

The large workloads of people in these positions usually prohibit them from carrying out these kind of promotions, but there are services available to take most of the labour intensity out of it.

Just one of these is SmartNews, the new service from SmartMarketing. What SmartNews does is create and send out a professional newsletter to all your existing customers AND to possible new ones.

Using a service like this will save lots of time and effort but you will still have to come up with your own content. Studies show that it usually takes around 7 good contacts with someone before you come to the front of their mind, so there’s no point in writing plain explanatory text because it just wont speak to anyone, the content should be compelling and highly informative to your target market.

Sending the newsletters by email is not only far more environmentally friendly than traditional methods, but its far quicker and cheaper as well. The fact that its quicker means that neither you or your customers are waiting around for a response from one another for long, and the fact that its so much cheaper speaks for itself really!

Also, by using email to deliver your newsletter you can measure how effective its been easier than you can with a printed version as not only are the responses far quicker, but you can see clearly written in front of you exactly who has responded to what and when.

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Social Media Money System by Ryan Deiss

A while back I bought an internet marketing course by Ryan Deiss with the title „continuity Blueprint“ It was pitch through a huge internet launch like the typical internet marketing courses are done and was very well played to say the least. I really was drawn to the way Ryan Deiss broke down the process of building a membership site online to its simplest form so even a newbie could understand and follow his techniques.

I got Ryan Deiss’s course and ripped through it in one day. I then began to build my continuity business following the techniques that Ryan Deiss taught in the continuity course, at first I thought I was wasting my time but I soon realized that what Ryan said was absolutely true.

I kept pushing and soon developed a membership site with over 250 members each paying around thirty bucks a month.

I must tell you that Ryan Diess is an absolute genius and his concepts and strategies work like gangbusters. I really thought that having an online business was for really smart people but I know now that with the techniques that Ryan Diess taught me I will be making money online for a very long time.

Perry Belcher and Ryan Diess have just launched a new program called „The Social Media Money System“ I personally cant wait to get my copy. I have been trying to crack the social media code for a while now and have had absolutely no luck.

When I get the Social Media Money System I am going to consume it just like I did with Ryan’s continuatiy blueprint because I know that everything that Ryan is involved it is absolutely top notch.

Belonging And Benefiting In Business Networking

Aside from securing you with effective business marketing online, entrepreneurs interested in joining networking groups also can receive perks as soon as they sign up in business networking sites.

The internet has made the world a smaller place for any person who has access to it. Proof is the mushrooming of so many social networking sites one can sign in for free. In these sites, there are always new things to do like, being introduced to new people, building ties, reuniting with long lost friends or engaging in forums with people all over the world. Entrepreneurs doing business online have their own networks, and they have their own perks too.

Being a member of a group, availing of the benefits that go with it works well for entrepreneurs. How so? Well, it’s not technically a group but a network. Business networking is an essential system for businesses especially nowadays when competition can bring any business down. Through this system, entrepreneurs in the same network come together to share business referrals and other business opportunities to one another in a more personal manner, in meetings they can have outside the circle. It proves to be a cost-efficient way to expand one’s business because entrepreneurs help each other in establishing reputations and building empires. Simply said, business networking works to broaden a business‘ contacts. Having contacts means greater connections which results to more people to help out and more promotions.

Business networking groups have also already established their websites for online businesses to avail of the benefits of being a part of a network. Business networking sites are functional for any online business because through them business marketing can be done in a breeze. The foundation of an online business is on how well products are endorsed and how much sales are made. Because everything online is fast-paced the threats of competition is doubled hence, the success of these processes could be hindered. The facilitation of the sale of their products or services can happen in a more effective way through business networking sites. Of course, because there are so many online businesses, there is also a lot of business networking websites to choose from, each offering different benefits and prizes for their members. Aside from being effective in business marketing online, there are also perks in joining business networking groups.

Online business networking groups provide big discounts for its members when they avail of products from their co-members‘ businesses. Also, membership to this group that happens on the website is free and any member has a chance at their lotteries where incredible prizes are up for grabs. In other words, through a business networking website, any entrepreneur can instantly become a member and have the opportunity to create ties and widen opportunities.

Just like in joining any kind of group, there are some things to consider. But since doing business had always been a serious matter, entrepreneurs should have an extra critical eye out for business networking groups and their fancy websites which are attractive but the actual services offered don’t say much. It is of great importance to build a name in the world of business, it is as important as having loyal clients and promoting your products and services. However, doing business is tough work more than anything else, and to achieve a good place among other businesses, you should have for yourself a reliable network.

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Promotional Keyrings Are The Top Choice For All

Of the many promotional items available, over 250,000, promotional keyrings are among the favorites. People even enjoy collecting these, and they are small, inexpensive, but have plenty of room for a company imprint or slogan.

Keyring can be as simple as a ring with a plastic tag, where as other can get more complex with LED lights or flashlights attached. The LED lights and flashlights are helpful when you are trying to find something in a dark place, or to help find your car lock or key ignition at night time.

Promotional keyrings are often used as an attachment to a location or a memory. Often times you will find them in tourist areas with a photo of local attraction attached, or a state or country identification identification plate. There are numerous options available, and some can even be purchased with a small tool such as a screwdriver or wrench attached.

For a birth celebration, keyrings have become a popular choice. You can also purchase a lucky charm keyring that has an attached four leaf clover charm or real clover inside a disk. Keyrings can have a birth month gemstone, hotel or motel ring, you can ad an advertising charm or design your own keyring with a specific kit. You can also have custom designs made for you with initials, pet photos and much more.

Promotional keyrings are the top selection out of all promotional items due to the durability and likability. They are the most popular of items and are loved by all who receive them as a gift.

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