It’s easy to become consumed with getting as many new members as possible, but in today’s competitive health club market, you need to make sure you hang on to the members you already have. Otherwise they will happily take their money and their loyalty to another fitness center.

It is most likely you have heard that it is 7 times more costly to attract a new member than it is to keep an existing member happy. And you really don’t have to make them „happy“, you just have to keep them pleased. The main thing is to please them enough that they renew or continue on their roll-over membership. Let’s put that into clear terms. Would you rather spend $10,000 on marketing or $70,000 on marketing, if both would generate similar amount of member revenue? Of course you would rather spend seven times less to receive the same results!

That’s not to say that bringing in new memberships is not important, because it most certainly is. But attracting new members should never come to neglecting the members you currently have. It’s funny how salespeople are sticky sweet to prospects, but once that guest becomes a member, that salesperson rarely notices them again. Okay, maybe not funny it is actually quite depressing, considering your members are intelligent enough to recognize this change in behavior. Overpromising and under delivering are quite common in the health club industry these days. It is your job to make sure this does not happen at your gym!

Notice what makes your members happy.

Ask every member when they check in at the front desk to fill out a quick survey. Ask both closed-ended questions and open-ended questions, allowing them to elaborate on what they like and dislike. Inquire if they have any recommendations and follow through to implement them, within reason.

If you are with a prospect and a member needs your help, make sure to oblige the member. The prospect won’t be angry. Actually, they will recognize that your paying members are valued and are taken care of. If you take that extra second to take care of your existing member in front of your prospect, you can then use it as a selling feature. „My apologies. I hope you feel good to know that we would drop anything to assist one of our members!“

Make sure to pay attention to your members, always say hello and goodbye to everyone, and make it a point each day to get to know several of your members a little better. Inquire them how their day went. Ask how their family is doing. Explain to them a new exercise. Introduce them to another member with shared interests. Make sure you take care of your existing members and they will do so as well.

A lot of Transformers fans, in fact, all of them are eagerly waiting to know about the characters returning in transformers 2. It has become a guessing game and numerous possibilities about them are thought to be there. Comic books are being gone through and fans who know about the Transformers are talking about the roles that will possibly be seen in Transformers 2.

One source of information that acts as a guide to the characters that will appear in transformers 2 is through Hasbro toys. The new line of toy robots gives an idea of the Transformers characters that will be seen in Transformers 2.

So far, the Autobots characters returning in Transformers 2 are Optimus Prime, Ironhide, Rachet, Bumblebee, Sideswipe, Arcee, Jetfire, Jolt, and the twins Mudflap, and Skids. The team of Decepticons will be; Starscream, Sideways, The Fallen, Scorponok, Soundwave, Ravage, the Doctor, Wheelie, Demolishor, and Devastators who are made up of Scavenger, Scrapper, Hightower, Longhaul, Rampage, Overload, and Mixmaster.

The question making the rounds is about the leader of the Decepticons, Megatron making an appearance in Transformers 2. It is highly expected that Megatron will be recreated and will again be leading the Decepticons against the Autobots.

The best way of knowing about the theatrical roles that will be appearing in Transformers 2 is by observing the individuals who are articulating the characters Transformers 2 or as we know by the name of the film Transformers: Revenge of the Fallen.

Megatron comes to life by the Constructicons by using dead robot components. He retains his jet module and a tank module is further added up. He has got his powers by taking in Allspark pieces that caused his death in the first movie. Starscream, the air commander returns and transforms into an F-22 Raptor. Soundwave, the intelligence incharge transforms into a Cybertronian craft with satellite and jet potentialities. Blackout and Scorponok are helicopters, and the Devastator is a hulk of several construction machines. The Fallen was one of the original 13 Transformers and is trapped in another dimension.

Optimus Prime as their leader guides the Autobots. Bumblebee masks as a Chevrolet Camaro and befriends a human, Sam. Ironhide is the Autobots weapons expert who transforms into a GMC Topkick. Rachet transforms into a Hummer and is the medic of Autobots. Jetfire who is a previous Decepticon can transform into a Hummer H2 which searches and does rescue operations. Arcee is possibly the most gripping character as she transmutes into three different kinds of motorcycles. The pairs Mudflap and Skids transform into Chevrolet Trax and Chevrolet Beat. Sideswipe is a Chevrolet Corvette and Jolt is a Chevrolet Volt. Wheelie is a radio operated monster truck.

There are other Transformers also in Transformers 2, but these are the prominent Transformers that are awaited to be seen in the continuation. For those admirers who don’t know a lot about autos and combating jets, it would be a beneficial idea to read related to them so that you can distinguish the different Chevrolet autos that the Autobots change to in the film. All in all, it is going to be a electrifying action packed movie.

This is not just a very effective way to communicate with your recipients of your postcard mailing second time, but also to distribute more of your marketing material to them.

Offer your reader something free. Ensure them that this special deal doesn’t oblige them in any way. Just provide them with something that could be of use to them when the time comes to sell their house.

You may provide them a free report labeled, „7 Reasons why selling your home now is a smart move,“ or „15 Ways to Avoid Foreclosure.“ This is just a detailed version of reasons you’ve already stated in your postcard mailing. With the report you can illustrate the reasons more, and explain how they will be benefited by it.

And in your second real estate postcard marketing roll-out, include the phone number or website address where your prospects can access the free whitepaper after registering their contact information. After a few days, send a follow-up postcard to the people who availed of your free offer.

Stating that this postcard is to impress the ideas mentioned in the report. Pick the important points you mentioned in report and emphasize on them. This two-step direct marketing process has been used by most successful entrepreneurs, and has produced amazing results.

So there is no reason why your real estate investing firm, can’t be benefitted by this, in acquiring more clients. Not sure if you possess the correct writing skills? Hire a professional copy writer to compose it for you. I can understand you don’t want to spend money on something you are giving away free. But this report can be easily named as „income-generating“ marketing tool. It will surely give you your money’s worth.

So don’t let the lack of writing skill to stop you from using real estate direct marketing. Just hire a copywriter to develop your real estate direct mail and free offer.

When you do use this approach, though, be sure that you include some essential nuggets of marketing tools in it. You’ll want to highlight your firm’s name as well as its address and phone number. If you have a web site, be sure to include this on your report as well.

In fact, you may want to use a technique that has become a standard practice among direct marketers lately. And that’s to include you name, phone number and web site address on every page. You can easily do this by using the „header“ and „footer“ tools on your word processing program on your computer.

Also adopt the latest trend in real estate direct marketing which is to have your contact information printed on each page of your free report. This will help you and your company to become first in your prospect’s mind for your services. So why not start developing that free whitepaper right now?

When we’re talking about spiders and the Internet, we mean the spiders that search engines use to crawl the Net for content. There are certain formulas used in order for the spiders to accurately rank the information they find on their journeys across the Internet. While it’s nice to have a general idea of what spiders do, it isn’t necessary to know much more than that, unless you are a computer programmer.

What you really want to know is the ranking part and what it might mean for your website. Spiders aren’t that complicated to understand, as they are merely intelligent robots that gather information. That means they are only able to read certain types of content.

Now here is the bad news. Javascript, image text, frames and Flash have the potential to really cause search engine optimization disasters because – well, guess what? The robot spider is unable to read websites with fancy coding. In order to understand how to tweak your site, you have to see how a spider sees it.

What would I need to do in order to view what the spider sees on a website? Finding out is very easy by locating software that simulates what a spider sees. To get around content that looks like its being missed use image descriptions by making use of something called the „alt“ tag.

Yes, you can use „alt“ tags for links and Flash descriptions as well. Go easy on using your keywords and make sure you aren’t guilty of stuffing them. Don’t worry about links, as the spider software will tell you if they are in the proper locations.

Just a word of about link exchange websites. Some of them put in fake links to your site by using Javascript. If a link isn’t in the right place, the simulator won’t show the link so you know it’s not functional.

Just a thought about having links as well, since one school of thought insists you need to have tons of links to be on the top of the heap. If you over do it on the links you will get errors returned and not be able to access anything. Too many links with errors will mean a spider can’t view the website. Remember that spiders only will show a link that is pointed in the right direction, so if a link doesn’t show then it is not working.

Are you offending the Google gods by committing any of the hideous sins of ppc management? Most adwords advertisers do not realize it but there are several things the Google gods absolutely hate when it comes to adwords management.

Do you organize your adgroups? This one step can determine success or failure for your Google Adwords campaigns. You have a couple hundred or possibly several thousand keywords, right? Well if you are doing like most Google Adwords advertisers and cramming all of your keywords into the same adgroups then you are making a huge mistake. Did you know that Google expects to see all of your keywords broken up and organized into very closely knit, relevant adgroups? As a matter of fact if you are NOT organizing your keywords in this way then you are blatantly sinning against the Google gods and they will punish you for it!

If your keywords are put into adgroups with keywords that are not relevant to each other then Google is going to charge you more money for your clicks. Why? Since you crammed all of your keywords into the same adgroups you pretty much told Google that your campaign has no relevancy. You see, organizing your adgroups correctly is a huge part of achieving „Relevancy“ in ppc management. You should definitely know by now if you know anything about ppc management that relevancy is the key factor in decreasing your overall click costs and the secret to getting high ad placement in Google without having to pay near as much as your competitors .

Here is what you must do to satisfy the Google gods and save your adwords campaigns from their terrible wrath. Immediately take all of your keywords and begin to organize them into separate adgroups with each keyword phrase in an adgroup having a common keyword or theme. If you have an extremely large campaign with tons of keywords, do not worry. There are several keyword organizing tools online that are 100% Free. For instance you can download the free program Adwords Editor and use the „keyword grouper tool“ to divide your keywords into relevant adgroups.

If you want to have any success in PPC management it is crucial that you organize your keywords just the way Google expects. The Google gods will definitely NOT reward a campaign that lacks relevancy. If you have not organized your keywords properly you may still have a chance to redeem yourself if you fix them now.

However, if you really want to get on Google’s good side you could organize your keywords like the ppc management professionals. Try putting each keyword into its own adgroup.

Our recent career fest opened up a lot of covert facts for us. This fest consciously aimed at focusing on careers and professional choices available for the young, Employment seeking youth of United States of America. The main aim was to smell out befitting jobs for maximum number of people looking out for a suitable job.

Now generally, when any association or state committee goes in for such an event, they basically are not just targeting random matching of employment needs. They also want to effectively target revenue needs. This revenue is aimed at bringing up measures that bridge the gap between prospective employers and prospective employees.

The fest was really different from the earlier ones. In the past, all state fests in this region have focused on creating opportunities for all run-off-the-mill professions like Doctors, Engineers, chartered accountants, business analysts, auditors, lawyers, etc. But no one has really touched Home Improvement related jobs as such in the gone times. And this times fest stands to be an exception this time.

The first day carried out demonstrations for professionals like Interior designers and Architects. These demonstrations were held to let the audience know of the impending business potential these domains are offering nowadays.

The second day focused on workers like plumbers. The whole show worked towards bringing plumbing parts trading/manufacturing to light as a feasible career choice. The next lot of this workshop focused on creating a buzzword for plumbing advisory, plumbings professional help that can be reached at minimal and affordable prices.

After the local plumbers had given a brief presentation, the audiences were truly assured of the fact that even a seemingly tough and boring job like plumbing can be made to look like an interesting and practical career option.

The good part is, these kinds of action really lead to garnering a positive feedback and potential for such jobs. For jobs that were thought of to be too inconsequential, nowadays those very jobs are being given a serious try.

And most vitality, the workshop has helped in acquiring a lot many registrations for upcoming plumbing schools in that region. This shows the kind of impact this fest has been able to create for Home Improvement.

Defining residual income – Residual income also known as passive income is a very common referral to income received from a source that requires very little effort in generation usually on a monthly basis. Popular examples of residual aka passive income are property leasing, stock dividends or bond interest, affiliate programme commission and royalties, of which affiliate programme income is the most popular means of earning home based residual income.

Other definitions of residual income- Please pay attention to the different definitions of residual income as there are other possible definitions for the income type. The other definition refers to the money left in your pocket after all debts have been settled for a specific month. For example clothing accounts, utility bills or mortgage installments. Should the bill, account or mortgage however be settled in full, the amount allocated towards these mentioned costs will then default to the term residual income.

World wide web as source of residual income- The immense popularity and incredibly size of the world wide web user base makes the internet one of the most lucrative home based residual income vehicles in the world. Requiring only a computer, internet and an affiliate programme structure to get your business of the ground. Start-up costs are little to none with loads of free software for business operation, initial setup and support. All these inclusions and general structure, cut business costs significantly, saving you hundred of Dollars on office and equipment rental, labour and overheads.

What is an affiliated programme exactly?- An affiliated programme pays affiliate referrers a commission on the amount of referrals to affiliate merchants‘ product or service website, normally on monthly basis.

Partners- It is essential to keep in mind that the affiliate merchant and referrer are business partners, closely resembling a real-life business partnership structure just without the all the legal requirements and red tape. The two parties have a mutually beneficial relationship. However it is imperative for merchants to respect the relationship with their network of affiliates as the slightest bit of neglect or abuse could lead to total deterioration of the affiliate network. Payments should be regular as well as fair in relation to market compensation rates. Be on the look out for con-artists and scammers as there are tons crawling around in the e-commerce industry.

Types of income on affiliate programmes- Three affiliate programme income types are available in the form of Pay Per Click, which pays referrer on the basis of merchant website traffic, Pay Per Sale, paying referrer in terms of successful purchases or sale referrals and Pay Per Lead, paying referrer for qualified or unqualified leads.

The secret- The secret to affiliate programme success lies firstly in the identification of target audience and secondly in the actual targeting of product or service user. These are the most important rules in any successful marketing strategy. If you know which specific age, race or gender group likes or requires a specific product or service the group must be tapped into.

Website information- First impression are lasting, thus you have to ensure that your affiliate website appearance and content is super user-friendly and comprehensive. Your site content should match the affiliate merchants‘ site content as far as possible or allowed.

Are you wondering what eBay is all about? While you might have a basic idea of what eBay is, let me explain a bit more about it.

An easy way to look at eBay is to imagine a worldwide newspaper full of classified ads. This worldwide classified ad section has products and services for sale. Or imagine a huge bulletin board that millions of people can see and put their ads on. Of course, eBay charges sellers to put an ad on their website, but the exposure to the millions of worldwide buyers is worth it.

Also, anyone can put almost anything for sale on eBay. News stories abound about the ridiculous and bizarre actions on eBay. One notable example is the grilled cheese sandwich with the (supposed) image of the Virgin Mary that sold for $28,000.

However, not every seller is „out to lunch.“ With over 276 million users on eBay, there will be some oddballs. However, the rest of them are hard-working people just like you or I.

These buyers and sellers are part of the eBay „community.“ You’re dealing with the other users directly, and any buying or selling happens one-on-one. In that way, eBay is like an online version of a marketplace in a town square-a location where buyers and sellers can meet, haggle over the price and then complete the transaction.

When you start out on eBay, you might feel overwhelmed. Don’t worry, it gets easier. At first, without any experience or training, it can be a little tricky to get your ad noticed among the 3.6 million other items added every day. But in time, you too can learn the tricks of the trade to sell and make a nice profit selling on eBay.

A great way to gain experience quickly is to find a mentor who has already been there. Ask many questions, find out if they teach you how to sell. Find a seller who has been selling on eBay for many months or years. Look at their feedback ratings. Are their customers happy? Are they providing a good experience for their customers?

You can also look for an Education Specialist trained by eBay. These people have taken a special course to be able to teach beginning eBayers how to get started on eBay. They will be glad to help you get started.

Whether you’re old or young, it doesn’t matter. The great thing about eBay is that you can get started no matter who what your experience, and even if you know nothing about computers or e-commerce. It’s not difficult to learn how to sell on eBay. Everyone starts at the same place, with 0 feedback and no experience. With time and experience, you’ll become a successful eBay seller.

Internet marketing is often a complicated process of direct marketing campaigns and improving online conversions. Determining the right mix of advertising, online campaigns, and managing a budget is more difficult than ever before. However, if you have a good marketing strategy and manage the details of your online campaigns, you can significantly improve your marketing results.

For businesses that have a mature online marketing program, improving website performance is a constant struggle. In the last few months, you may have seen fewer visitors to your website or fewer conversions. To improve your top line, you need to better leverage your visitors and turn them into customers.

I have developed a number of methods to best leverage the traffic I receive to my website. With smaller budgets for PPC and other forms of online advertising, getting visitors to convert is more important than ever. These techniques are simple to implement and can really improve conversions.

Provide an informational giveaway. When visitors enter your website, provide some valuable information in exchange for a name and email. This capture of information is essential for marketing your products to web site visitors. Once they offer their information communicate with them on a regular basis.

Use an automated communication stream. Auto responders are great for moving your prospects through the purchase process. After visitors sign up for free information, you can automate the process of speaking with them on a regular basis and providing information that is timely and relevant.

Create a compelling reason for website visitors to return. One great way of creating a strong reason to visit your site again is the production of a weekly contest, information exchange (like a forum) or some other type of event. Keep things new and you will see more and more repeat visitors.

Think about other resources you can produce on a regular basis to pull browsers back to your website. One common method is a newsletter. After individuals sign up for your newsletter, you can have a dialogue with them on a daily, weekly, or monthly basis. Make sure to save copies of your past newsletters online and require registration to view them.

In a tough economy, you need to do what you can to get more from your website visitors. The only way to do this successfully is to first offer something of value. After you’ve made the first move, many browsers will be willing to share some information about themselves. Put your thinking cap on and consider new ways to attract website visitors. Once you have found something that works, stick with it.

As you add greater focus and attention on website traffic and conversions, you will find that your marketing budget does more with less. Make the most of what you have and watch your sales increase.

With marketing budgets under scrutiny, doing more with less is essential for creating a positive return on your investment. The fact is that marketing budgets are shrinking in today’s difficult economic climate. This is the exact opposite of what should actually happen. When times are tough, its time to start marketing.

What can you do with a reduced budget? There are quite a few techniques you can apply that are easy to implement and cost little or nothing. The key is to get viral. Have others do the selling for you. Here are a few suggestions for getting started.

Leverage all of your assets. As a business, are you leveraging every customer interaction you have? Whether it is on the phone, face-to-face, or over the Internet, how frequently do you use that opportunity to ask about other needs or pain points?

Ask for referrals. You would be surprised by the low percentage of businesses who ask for referrals. To jump start any referral campaign, offer a small benefit to those who refer a customers. At the very least, get your referral program up and running and be sure to send a thank you note for making the connection.

Focus on creating a dialogue. If you are interacting via multiple media such as fliers, letters, emails, etc, make sure that you include valuable information and promotional offers. This can keep your business moving forward and is easy to implement. Think about adding a promotional postcard to your next package with an offer your customers can’t refuse.

Test new campaigns. When budgets shrink and times are difficult, it’s common to stop testing or spending on new campaigns. But what works during good times may not be as effective when times are difficult. Dedicate a portion of your budget towards new campaigns, messaging, or offers.

Improving marketing results does not have to cost you money. In fact, some of the best, most successful marketing ideas were started with little or no money. Think viral. How can you leverage the assets you already have? By taking what you have and making it better or expanding it, your results will often scale. To many people stop short of fully riding out their marketing campaigns and enjoying the results they can achieve if only they persist.

Consider a free giveaway. A great place to leverage the power of free is with your website, store, or marketing communication. Ask yourself how you can attract more visitors or improve conversions. How can you acquire valuable information that will help you make a sale at that moment or at a later date. In today’s world, consumers understand that free doesn’t mean free. But consumers are often willing to provide a little information about themselves for something of value.