Schlagwort-Archive: Marketing

Improve Local Search Rankings- Improve Your Websites Traffic

Getting your website listed in local search is not hard. It can be a very powerful tool to generate new leads for your company. Whether your business is plumming or you own a restaurant you can benefit from being to the top of the search engines. Here are several steps you can take to ensure that you end up near the top. Having your listing there is free traffic to months to come.

If possible, you will need to make several adjustments to your website. Anytime you make changes on your website to gain rankings in the search engines, this is known as search engine optimization. You need to make sure that you address and phone number are listed on your website in a way that google can read. This means having your phone number in a picture is simply not good enough. Ideally, your contact information and address will be on every page of you website in the footer. if you do not want to this, at least have it on a contact page. On you contact page, use the Hcard format. Google „hcard generator“ to get the proper format then paste the code to your website. If you cannot figure this out, at least put your address and phone number on the page in text format.

Next you will want to claim your listing in goole. You can do this by going to www.google.com/local/add. After you are done with google, make sure that you do the same thing for yahoo. You can help your chances of appearing at the top by making sure that you include the keywords you are going for in the business name. for example, if you are stan’s plumbing and you are in the orlando market, make sure that your listing says Orlando Plumbing somewhere in the business name. Add as many videos, pictures, and descriptions to the listing as possible. Then go do the same for yahoo at listings.local.yahoo.com with no www at the front.

One thing you can do to get a little bit of an edge in the search results is to tweak your address. The closer to the epicenter of the city that you are trying to rank for, the higher you will rank without more effort. I will leave it to you to decide whether this is a route you wish to go. I am simply explaining your options.

Your will also want to make sure that you use a local number and not a 1800 number. You can use a company call ringcentral to complete this task. Ringcentral will allow you to have a local number in every area code if this is what you are attempting to do.

The next step in the process is often the most crucial if you already have a developed market and were not able to rank initially. It will require you to go out and get backlinks to your website. There are numerous ways that you can do this. For local results, what you really want to local websites, or sites that Google considers locally oriented to link to you. These sites include

1. Chambers of commerce

2. any school websites (ask if they will give you a link for donation

3. Your church of temple

4. Local listing sites

5. local news blogs

Make sure that you request that you name and location be included in the link text. Link text/anchor text, which is usually blue, are the words that you click on to go to a another site.

Visit this link to download the google local business seo checklist free.

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The Ins and Outs of Phoenix Printing Ads

Good printing sells. Bad printing however, not only won’t sell your product, it might even destroy your reputation.

Your customer’s first impression of your business likely comes from a billboard, flyer, brochure, pamphlet or some other print advertisement in Phoenix. Printing that is bright, colorful, clean and sticks out, will grab a customer’s attention and will be unforgettable. Bad printing jobs will be ignored or cause potential customers to go to your competitors.

We have all seen bad print jobs. Just look through any magazine, or look at flyers pasted to a telephone pole. Now, by bad print jobs, I don’t necessarily mean ones that are cloudy with a bad finish, bad design and poor colors. I also mean the forgettable advertisements. Confusing and mediocre print ads can be just as harmful, and even worse, than the printing jobs that lack attractiveness.

So what makes a print advertisement unforgettable? Ugly posters might be memorable, but that may send a negative message that you weren’t looking for. Beautiful print ads might be pretty to look at, but they may not necessarily be memorable.

First, think of the message you want to convey. Then create an innovative design that will capture people’s attention while, at the same time, delivering your message. This has to be done in seconds. Some of the best ways to accomplish this is to use human emotion: humor, fear, joy, sadness, happiness. If you can put those types of feelings into your design, then you’ll likely have a foundation to build unforgettable print advertisements.

So then what? Now that you or your graphic designer has come up with an innovative design, how do you put that onto paper? This is really the easy part.

Find a professional Phoenix printing store that you can trust. This print shop should be able to do many different kinds of print jobs in different mediums. You will want to choose a Phoenix printing store that also uses the best materials. The last thing you want to do is use sub-par printing services and materials that will turn your design into something mediocre. Remember, these print advertisements will be the face of your business.

Also, remember to think ahead. If you have a convention, trade show or some other even that requires a deadline, act early. Some print jobs will need time to complete each project. You don’t want to be stressing out because your printing materials haven’t showed up in time.

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Disney Movies Review

I will give you some good keywords for finding various downloadable products, followed by the movie reviews. You can find lots of downloadable music and downloadable software files available from various web sites. DO as many searches as you need, try „Watch Movie Online Free“.

U-571: It is 1942 and the German’s are dominating the battle of the Atlantic with their U-boats. In a desperate attempt to change the war, a vintage WWI submarine, the S-33 is given a dangerous and difficult assignment. Steal an Enigma machine, which codes all the German communications, in such a way that the Germans don’t even know that it has even been stolen.

Hoffa: This movie chronicles the life of the famed teamster leader Jimmy Hoffa. The movie follows the history of battles he fought for the union. Jack Nicholson is superb as Jimmy Hoffa.

No Man’s Land: Enthralling seriocomic battle parable in reference to 2 cadets, one Bosnian and one Serb, who are snared together with a second unlucky guy in a foxhole between adversary lines in 1993. Consequently, no one is able to take accountability for their welfare or save, containing the Joined Countries powers. Debuting author-director Tanovic manages to take a perplexing, even remote subject and personalize it-with the greet addition of darline. Cast includes Brancko Djuric, Rene Bitorajac, Filip Sovagovic, Georges Siatidis, Katrin Cartlidge, Simon Callow, and Serge-Henri Valcke. (97 minutes, 2001)

Die Hard: In position to commit the perfect crime, terrorists have commandeered a Los Angeles high rise, and are holding everyone hostage. There is $460 million in the corporate safe that the terrorists want. Everything is going according to play. Uninvited, so the terrorists don’t know he is there New York cop John McClane is the lone hope to stop the terrorists.

Horizons West: Normal Western of brothers Ryan and Hudson on counterpart sides of the ordinance; the newer tries to block the prior’s attempts to ruthlessly possess voltage in post-Civil Battle Texas Horizontal Lieutenant. Cast includes Robert Ryan, Julia Julie Adams, Stone Hudson, Raymond Burr, James Amess, John Mcintire, and Dennis Weaver. (81 minutes, 1952)

Haiku Tunnel: Tiny, fitfully entertaining film in reference to a provisional office employee and the battle between „temps“ and „perms.“ Leading performer-controller Josh additionally co-wrote the screenplay. Cast includes Josh Kornbluth, Warren Keith, Helen Shumaker, Amy Resnick, Brian Thorstenson, Sarah Overman, and Harry Shearer. (90 minutes, 2001)

Aces: Iron Eagle III: This movie is directed by John Glen. WWII vets join an upstart pilot and try and take down a cocaine factory in South America. Stars Louis Gossett, Jr., Rachel McLish, Christopher Cazenove, Horst Buchholz, and Sonny Chiba. (1992 Action)

Dennis The Menace: This is a movie version of the 1950’s comic strip. With his parents out of town Dennis is staying with the neighbors Mr. and Mrs. Wilson. As usual Dennis is making life miserable for poor Mr. Wilson.

Down to the Sea in Ships: Youthful Stockwell satisfies seafaring target on crusty Barrymore’s whaling transport, under direction of ship mate Widmark. Cast includes Richard Widmark, Lionel Barrymore, Dean Stockwell, Cecil Kellaway, and Oene Lockhart. (120 minutes, 1949)

Okay, if your looking for downloads, try phrases like „Movie Dowloads“. A change in the phrase will sometimes get a better result. „Movies To Download Online“ would be worth a try.

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The Technological Revolution

In much the same way as the industrial revolution changed the financial landscape of the developed world, the past few years has seen the gathering pace of the latest revolution to affect our world. This time however, the benefits are not limited by accessibility in the same way that used to exist.

Up until the explosion of the Internet into our lives, it was virtually impossible to compete nationally with market leaders in any field, let alone globally. The only advertising mediums were either TV advertising which represents a significant cost barrier to entry, or magazines which are again expensive and quite often niche, national newspapers a costly medium again, or regional advertising in the Yellow Pages. This is one of the most expensive ways of advertising nationally, but until the swift take up of Internet technologies, was a reliable method of finding customers.

There have been several points in history where the businesses that managed to adapt to new technologies the quickest and the best often succeeded where many others failed. There are many instances where pioneers have led the way, Henry Ford invented mass production lines almost single handed and in the same stroke managed to slash his costs, improve product quality and consistency and had a massive advantage over his rivals that has helped to carry the Ford Motor Company through leaner times.

The difference between the companies that adopt new technologies and those that are set in their ways is often profound. Now that is more true than ever as the opportunities for advancement come at an alarming rate.

The Internet has removed the barrier to entry that had previously stood in the way of many would be entrepreneurs. Many good ideas have gone to waste due to a lack of financial backing. With the advent of the Internet and especially Google, that financial barrier behind which many large corporations hid has now disappeared.

The potential held within the realms of the internet is unreal. A decent website and a year or two of good quality search engine optimisation will cost around 5,000-10,000 in total, and could result in your website being seen by billions of people. Before the Internet, an advertising campaign may have cost in excess of 100,000 and would not have gained nearly as much potential exposure.

The Internet is in its infancy, we are only just scratching the surface of this information revolution. 98% of all the information online is inaccessible to strangers as it has not been designed for search engines to read. Because of this, many good ideas are going to waste. It is only recently that SEO has reached the public consciousness. In 5 or 10 years what will the Internet look like?

The companies that embrace the technology now and use it to their advantage will be the companies who are sitting on top of the pile in a decades time.

The Internet is a truly great leveller, allowing virtually anyone with a good idea and a few pounds for a website to develop a service or a product and to sell it worldwide.

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The Annuity Lead Hoax

How many agents need to get burned by purchasing annuity leads? Are you next? There is no such thing as a third party annuity lead. Its a fantasy in the mind of an agent who thinks they can buy an annuity lead from a third party, earn a high commission and work the annuity market without hard work.

Third party annuity leads are produced by using an auto-responder. A computer that makes phone calls to a database of phone numbers screened for the do-not-call list. The auto-responder asks a simple question to the prospect, such as: Would you be interested in reducing your social security taxes? Click one to speak to a live operator, or click nine to be deleted from the database.

The wholesalers use lead companies as a lure to get the inexperienced agents to sign several contracts with their firm for a couple of free leads. The agent then believes that its just bad luck that nothing happened in the first round of leads, so they buy more thinking their luck will change“but it does not.

When a prospect picks up the phone, they either have a choice of hitting the number one key and speaking to a live operator or hitting the number nine key to be deleted. If they choose number one, a telemarketer in the Philippines or India will pick-up the call and read a script.

Other agents want to believe (hope) that somehow that their business skills (which is next to nothing) will pull them and their family through this dark time. But what happens in almost every case, is the agent suffers even more economic hardship by purchasing the so-called annuity leads, and by going further in debt.

The worst problem is when you actually get to the prospects house“its run down, in shambles. You know right away these people are poor, but you go in anyway“hoping for the best. And you eventually take a fact find and find out the person is broke or has between $5,000 to $25,000 dollars in a CD they do not want to move.

Every agent that I have spoken to who has bought a third party annuity leads had only negative complaints in relation to their experience in purchasing annuity leads. And Ive been training agents for 11 years now“and you think I would have come across one agent who said something positive about annuity leads, unless the whole lead industry is a scam.

You the agent not knowing the truth, hope the leads are good and will lead to at least to a couple good cases. But what happens is 99% to 100% of the leads ends-up a worthless paper-chase. Most of the leads cost between $9 dollars to $98 dollars a lead. And most agents spend on average of $2,000 a crack when buying annuity leads. You would have been better-off paying down your credit cards!

When an agent goes to a so-called annuity leads house, its usually in shambles. You know youre in trouble, but you still go in hoping for the best. You take your fact find and find-out the prospect is poor as dirt and you scream in the car“wondering how you could be so stupid to buy these leads.

This is not good writing, but an over-view of thousands of agents each week being hustled into believing you could actually buy annuity leads from a third party. The only way you will produce prospects with money (100k and up) is to create unique marketing programs soliciting people with money. I highly recommend that you click on this link: annuity leads if youre serious about producing quality prospects.

If you want to make money in the annuity business, you need a great deal of prospects who are loaded (over 100K)“who are liquid. In addition, you need a program designed to make certain your service is so logical; they would be foolish to walk away from it (such as recovery-planning).

Sincerely, The Commission Doctor

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Developing Leaders

In these challenging times, more and more organizations are looking for ways to cut their costs while working their way through deficits. There are organizations that believe the simplest and most painless way to manage costs and revenues is through cutting the budget for employee training. However, organizations who are able to see the long term understand that organizational success relies largely on the development of human resources, especially on the competence of the organizational leaders.

There are lots of materials that speak about leadership development. Oftentimes, organizations adhere too much on tips given by such materials that they fail to realize that there are approaches that do not fit their organizational leadership needs. The success of a leadership development programs depends on the fit between the needs of an organization and the approaches being applied to address the problems.

Organizations must understand that leadership development is not about merely reading journals and articles on the subject or participating in trainings and seminars that focus on leadership development. Leadership development and sustaining it is a continuous process. It must be customized to the needs of a specific organization for its benefits to be fully-optimized. Although there is no perfectly canned leadership development program, there are approaches that yield better chances of achieving success in leadership development.

Successful leadership development starts with planning. Organizations must able to identify their present leadership status so it can better gauge given by its leaders and mere members. Organizations must be able to ask themselves and at the same answer the following questions: Do we have an all-inclusive for human resources development? What are the new concepts or ideas that our leaders can learn from leadership development programs? How much time, money, and effort are we willing to spend on developing leadership? Who are the people who are most in need of leadership training? What kind of education, training, and work experiences do they have? How many years have they spent on these? What are the personalities of the targeted participants? What best motivates them?

The next step would be putting the leadership development program into action. In this stage, organizations must ensure that the program they are trying to implement is able to help meet its needs. As a follow-up to the leadership development program, organizations must also give room for coaching or mentoring. Effective coaches and mentors can help decrease learning curves, enabling organizations to realize faster returns on their leadership development investments.

As leadership development is a process, it must be reiterated throughout the lifecycles of different members of the organizations. From entry to exit points, the organizational idea of what a successful leader is must be constantly indoctrinated. Also, leaders must not be left stagnant with ideas. In any organization, leaders often make good mentors and coaches.

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What a fantastic business the import export business is

A really interesting career field, which many people don’t talk about, is that of the import-exporter. If you are wondering whether import-export is as glamorous as it sounds, then I’m here to answer your question. Don’t worry! It is! What other career is going to let you jet off to another country several times a year, meet tons of other people, and see the way other cultures live. Import- export is a very lucrative, exciting and wonderful business, but one where there are many risks too.

Although you probably don’t know this, many people work in the import-export trade in one way or another, but there are cultural factors, weather factors, and ecological factors that you have in this business, which you don’t in any other type.

Your success as an import-exporter will depend on the product you work with, who you work with and the financial ability you have in the country you trade with.

Your Sale

The way you sell your product will depend on the cultural beliefs and buying ability of the importing country. Every nation has different marketing necessities which are influenced by a country’s cultural believes and purchasing power.

Government Policy

When you deal in import-export, you also need to deal with the country’s export trade policy, so you need to find out what those are, and whether you qualify to meet those policies or not. You can learn about these from their federal trade commission. Most countries have websites, or you can visit their offices in the federal capital.

You also need to know about the import policies of the country you are importing to. These will differ depending on the country, on agricultural or product regulations. You can find out about these requirements online or from the country’s trade commission. Meeting these requirements is not really complicated, often all that you need to do is fill out the right form and pay a small import fee.

Transport

If you are in the import-export business then you will also have to learn about transportation. You will need to know which is the fastest, but most expensive form of transportation, and which is the slowest, but most economical. Some times you will even have to be a little creative in the way you get a product to a client. You may have to use transportation methods not generally used, but still very effective.

Import-export is just like any other business, just a little more exciting, and you need to be a little more communicative (that may include using hand and sign language) and just being a little more creative in every way possible. It is a pretty exciting field!

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Pay Per Click Conundrum – Google the cash hole ?

Google profits are soaring and pundits are exclaiming that though this stock is gold it must be close to over performing; so why would anyone make a statement like this : Pay per click Advertising in Google is Dead.

Well it could be a little further from the truth, ha ha, but not much. In reality, Google’s stock isn’t exactly roaring ( nobody’s is at the moment ) but the latest online Neilson polls show Google with a commanding 63-71% of the market place and continuing it’s slow but relentless climb.

Would Google’s popularity hurt the customers? No, its a win win for them with more advertisers, more choices and google pumping more resources into faster servers etc. How would this work at a auto or car auction if the bidding area was suddenly flooded with triple the number of bidders. Bidders who perhaps stopped off on their way to a casino ? Would the trucks be cheaper or more expensive?

So now you understand the position of those buying from Google’s keyword bidding system. The more competition is the bigger the profit for Google and the more that the bidders get raked over the coals. And for us poor sods who are purchasing – is the more expensive the cherished keyphrases are per click.

Perhaps the rumor of the demise of Pay Per Click really applies to the only group actually hurt by Google’s increasing ad revenue stream – those that find themselves with 3 times as many angry competitors bidding for the same keyphrases.

If those cash rich players on the way to the local casino actually don’t spend all their time in the bathroom, they are likely to bid on a few cars just for the hell of joining a live gambling arena.

So, now you understand what we mean by the death of pay per click? When there are too many bidders bidding for the same set of keywords, the price is going to go up. Some of the bidders will have deep pockets and nothing else.

Rich gamblers getting off the bus and bidding on the dream car you have been waiting months to see roll down the auction line is going to make you real happy right?

How about paying 10 dollars per click for the keyword „marketing“? A little too expensive right? ( and broad while you’re at it, lol ) Just 101 clicks later and you have topped the magic thousand dollar mark. I hope you have a real expensive product to sell, ha ha.

Not funny right? But this scenario is being played out all over the pay per click world all day long.

Suppose I told you that while a few of us having been noticing this trend lately, that a few guys have been taking action. A few weeks ago, while consulting for a real estate friend, Randy, I noticed that over 40 real estate brokers were bidding in Google for 3 key phrases and almost no one in Yahoo.

By the end of the week, my Google adwords account had recorded just less than 10,000 impressions on just 4 popular search terms. My Yahoo Search marketing account had barely cleared a thousand.

Nimbly and joyfully the gang of 40 plus real estate agents in Toronto bid the pricing above the 1 dollar mark, while the Yahoo search costs stayed under 10 cents.

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Expert Advice from Adwords Management Service Co-CEO

As Co-CEO of one of the leading Adwords Management Services I absolutely hate to see people get ripped off by adwords management services that don’t live up to the golden rules of adwords management. Not only do these certain companies hurt their clients but they also hurt the entire adwords management industry by giving the rest of us a bad reputation. I am writing this article to show you exactly what to look for so you won’t get burned by sorry, so called „adwords management“. I will show you exactly what to look for so you can be sure to find a top-of the-line adwords management service.

There are 5 specific, very important things you must look for when selecting a quality adwords management service. While it can be quite complicated to understand these 5 critical things or processes rather, I will tell you exactly what questions to ask so that you will find an adwords management service that is truly professional and on top of the adwords game. True Adwords professionals can answer the following questions. Be sure to ask and get answers to all of these questions before you dare outsource your adwords management. If the adwords management service representative can answer these 5 questions with answers similar or identical to the ones below, I’d say you are in good hands.

Do You Offer Split Testing? What is the importance of it? Firstly, the rep should of course answer. „Yes“ to the fist part of this question. Split testing is a vital part of successful adwords management. Split testing is extremely important because it helps find which ads are most effective and which ads draw in the most clicks. It also helps decrease click costs because Google rewards better performing ads with lower click costs and higher ad placement.

How do you organize my adwords campaigns? Adwords campaigns should be organized and totally rearranged so that the keywords are divided into very closely knit, relevant adgroups. It is important that the top performing keywords are put into adgroups of their own in order to achieve perfect relevancy.

What steps do you take to Optimize my Ads? Don’t be fooled if a rep says, „We know exactly which headlines convert the best and we know how to write professional ad copy. Blah blah blah..“ That is crap. Optimizing ads mean insuring the keyword searched on shows up 3 times in the ad; once in the headline, once in the ad text and once in the display URL. Google rewards these kinds of ads with higher ad placement and lower click costs. Google loves relevancy. Also Insure that the adwords management service writes a specific ad for each keyword you have. Anything less is simply lazy.

How Do You Adjust My Bidding? What’s the most efficient form of bidding in Google adwords right now? Its definitely bidding using Google’s Conversion Optimizer. If they don’t mention anything about that then guess what? That adwords management service is officially out-dated! Any professional adwords management service knows bid management with Google’s Conversion optimizer is the way to go. Nothing else beats it.

What Continuing education does your staff go through? You’d better believe continuing education is a huge part of successful adwords management. The Google Adwords world is always changing. If you’re not consistently studying and spending money on research then you will quickly fall behind. The most advanced adwords management services spend tens of thousands of dollars on continuing education. Don’t be afraid to ask for proof of continuing education. After all it is you money at risk.

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Link Building Strategies

Having an active marketing method that delivers a constant stream of high quality web traffic is definately an achievable task. In order to gain traffic you need a big web presence, and to get a substantial presence first of all you have to have a good quality website that Google can easily read, and second, a back-catalogue of good quality links pointing at your site from as many other authority sites as possible.

It’s not as difficult as it may sound to achieve this, in fact, considering the amount of systems in place willing to do it all for you, it can be reasonably easy. The first concept you’ll need to understand is that not all link are equal. A good way of judging how valuable a link from a particular site will be, is by checking its Google Page Rank. This is a system whereby Google ranks pages from zero o ten based on how much it values the quality of the content on a given page. Ten being the best, zero being the worst. Sites with no Page rank (below 0) either haven’t been found by google yet, or have been blacklisted from the Google listings and should be avoided.

Ideally, we would all have links from homepages of PR 10 sites. The main flaw with that idea is that there are only about 10 PR 10 sites in existance and, as one might expect, they are usualy unwilling to give links to anyone brave enough to ask for them. So we must focus our efforts on getting links from websites with lower PR. PR 7 and 8 sites are still quite reluctant to give away links as they are very highly rated „authority sites“ and so they can afford to be picky about who they link to.

What you’re aiming to do it to get links from as many of the highest PR websites as you possibly can, and/or from new sites with no PR yet, but that show potential to have a good PR in the future (basically sites that are building links to promote themselves). Looking out for sites like these is a good long term strategy to undertake because you never know what sites will have high PR in a few months / a year or so’s time.

How do you get links? This is the question. You can search online for sites that link to other sites, as there are many reciprocal link management sites around. The problem with these sites is that reciprocal links are being downgraded by the major search engines as they are increasingly being seen as an arrangement between two sites in order to gain a link. They have not been discounted completely however as it is natural for sites to reciprocate links for example between customer and supplier etc.

Easily the quickest and most effective way to reach the top of search engine result is by getting one way links, ie, getting sites to put a link to your site on theirs without linking back. This can however be quite hard because people tend to want something in return.

You may have problems achieving these one way links if you only have one website. There are a few answers to this issue, but one way link management is the clear way to go.

With one way link management your site is entered into a triangle-like arrangement in that your website (website A) links to website B which links to website C which links back to website A (you), soo effectively, you will all benfit from a one way link, and if this process is repeated (ie. one way link management), you will be rewarded with a rise in the rankings as the search engines cannot track this type of linking, therefore it appears natural.

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