Schlagwort-Archive: Marketing

The Hidden Gem of 1080p 37

Trouble is life arrives at you fast sometimes and unforeseen things like grandchildren and baseballs can occur to your TV that leaves one query . Where is the finest place to purchase your next 1080p 37-inch TV?

You could go to the local retailer and shop their line of products, hoping for a good deal. Stroll down the aisles of the electronics department and you will see the difference.

Think about some of the costs and available 1080p 37-inch TVs at these preferred online merchants.

Amazon

Head on over to Amazon and you will find that they not only have a nice selection of televisions but there is information there you won’t find at a retail store, like customer ratings and in depth technical details.

Take for example the Olevia 1080p 37-inch television, on Amazon these beauties start out at $895 for a brand new set delivered and set up in your sitting room. Simply request the Wal-Mart associate if they would mind carrying your set to you and see what they say!

Tiger Direct

While you are comparison, do not forget to check out TigerDirect. They also have good deals on several electronics as well as 1080p 37-inch televisions and more. The most excellent deal on the 37 inch at Tiger Direct was $799 (special sale) for the LG model .

JR

Good deals can also be obtained at Jr.com. While at the moment, they are sold out of 1080p 37 inch they do have a nice price on a same TV in a 42 inch. For $799, you might view the next period of Home on a wonderful HD TV for much less than you might disburse locally.

Overall

Everybody wants a chance to save money whether you are searching for a 1080p 37-inch set for a 60-inch for next year’s Super Bowl party. Getting online may keep you big cash and give you with expediency.

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Buy1GIVE1 – global giving starts today

Buy1GIVE1 is the home of transaction-based giving.

STOP. Take a breath. Just imagine you’re part of a world where every single transaction made a difference.

Imagine, for example, you bought a television, and automatically a cataract-blind child got the gift of sight. Automatically. Or imagine if today you bought a cup of coffee and someone in Africa got access to clean, and totally pure water as a direct result. Again automatically.

It’s all happening right now. Already Buy1GIVE1 (B1G1) has become a true global giving ‚village‘, bringing together businesses, their customers and worthy causes in a way that’s never been done before.

It’s happening right around the world, every second, every day and in every way with an amazing 556 projects already underway and making a huge difference.

That’s because in the Buy1GIVE1 world, every single sales transaction, be it buying a cup of coffee in Cape Town or renting a car in Reno (and everything you can imagine in between) gives forward in a well-defined, resonant and totally measurable way.

You buy a book, a tree gets planted. You dine out, a child is fed. Buy One Give One – simple. The list is endless and the giving simply happens automatically, every second, every day and in every way.

And it is beautifully simple. Buy 1 Give 1 is now becoming a global movement as more and more businesses jump on board and enjoy the incredible benefits of transaction-based giving.

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Reviews and How Do I Download Movies

We have reviews of some movies listed below. You can find a lot of information on movie downloads sites if you do a good search. You can find good results with by searching „Download Movie“, „DVD Movie Downloads“ and „Movies And Download“.

Marie Antoinette: Visually sumptuous account of an adolescent’s voyage from Vienna to the Palace at Versailles and the throne of France. Author-director Coppola’s Marie (as played by Dunst) is a modern-day gal, with contemporary music set contrary to the pomp and circumstance of the 18th century life. Starts to tire eventually and ends with a cry, not a smash although there’s much to like here. Cast includes Kirsten Dunst, Jason Schwartzman, Judy Davis, Tear Tom, Steve Coogan, Rose Byrne, Asia Argento, Molly Shannon, Shirley Henderson, Danny Huston, Marianne Faithfull, Mary Nighy, and Sarah Adler. (123 minutes, 2006)

Heartburn: Nora Ephron adjusted her own most popular (and autobiographical) novel in regards to an elderly couple whose matrimony appears just fine till she sees he’s been cheating when she’s pregnant! Lightweight, shallow tale is supercharged by 2 charismatic megastars, which make it a must see. Cast includes Meryl Streep, Jack Nicholson: Jeff Daniels, Maureen Stapleton, Stockard Channing, Richard Masur, Catherine O’Hara, Steven Hill, Milos Forman, Karen Akers, Anna Maria Horsford, Mercedes Ruehl, Joanna Gleason, Yakov Smimoff, Kevin Spacey, and Natasha Lyonne. (108 minutes, 1986)

The Great McGinty: Sturges‘ directorial debut (and Oscar winning screenplay) isn’t up to his later comedy classics, however Donlevy is phenomenal as the bum who is put into the governor’s chair by crooked partisans and then blows it all while he tries to be truthful. Cast includes Brian Donlevy, Muriel Angelus, Akim Tamiroff, Allyn Joslyn, and Louis Jean Heydt. (81 minutes, 1940)

Strange Behavior: This shocker in regards to a grisly murder in a tiny Midwestern town (shot in New Zealand!) got inexplicably excellent reviews in numerous places. You wonder what all the excitement was in reference to. Cast includes Michael Murphy, Louise Fletcher, Dan Shor, Fiona Lewis, Arthur Dignam, Scott Brady, and Charles Aisle. (98 minutes, 1981)

Big Shots: So-so adolescent venture in reference to an ignorant white boy and streetwise city black that come together and find themselves hired as hit men. Cast includes Ricky Busker, Darius McCrary, Robert Delight, Robert Prosky, Jerzy Skolimowski, and Paul Winfield. (90 minutes, 1987)

Pale Rider: Eastwood Western starts out just fine, the legend of a gun slinger going to the help of some battling miners, however ends up draggy, conceited, and unexciting with so much cloning of Shabe as to be preposterous. Well created, although tries to be allegorical materialize off as absurd. Cast includes Clint Eastwood, Michael Moriarty, Carrie Snodgress, Christopher Penn, Richard Dysart, Sydney Dime, Richard Kiel, Doug McGrath, and John Russell. (113 minutes, 1985)

Jupiter’s Darling: Lavish musical of Robert Sherwood’s Street to Rome, which weighs down in boredom. Williams is a temptress who dallies with Hannibal (Keel) to stop an attack on Rome. Cast includes Esther Williams, Howard Keel, George Sanders, Marge and Gower Victor, and Norma Varden. (96 minutes, 1955)

The Egg and I: Colbert is admirable as city gal who weds poultry farmer MacMurray and battles to make things work on his farm. Cast includes Claudette Colbert, Fred MacMurray, Marjorie Prime, Louise Allbritton, Percy Kilbride, Richard Long, Donald MacBride, and Samuel S. Hinds. (108 minutes, 1947)

Jack Frost: A neglectful dad dies in an automobile mishap and comes to life one year later as a snowman in his child’s front yard! Nice, likable acting and an absence of violence make this an alright family film. However, it on no account conquers its quintessential issue, an extremely weird premise. Cast includes Michael Keaton, Kelly Preston, Mark Addy, Joseph Cross, Henry Rollins, and Dweezil Zappa. (95 minutes, 1998)

This short list is an example of the variety of films you can find online that you can download. Internet searches like „DVD Rental Movies“ and „Film Downloads“ will help you find film download sites. A final search with „Online Movies To Watch“ might get you what you need if the other ones fail.

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Mission Control: Putting Our Purpose Above Our Goals

At the surface level, ‚purpose‘ and ‚goal‘ seem to be very similar. In fact, my thesaurus tells me they’re synonyms. It might appear that we can use them interchangeably. But in parsing the definitions of these words, we discover they’re as different as night and day.

Goals are the specific objectives we strive to achieve, usually within well-defined parameters of space, time and resources. On the other hand, purpose is abstract. It’s the ‚why‘ behind any thought or deed. Purpose is not about achieving an objective it is more of a way of life. Purpose is enduring, whereas goals can be created, adjusted and discarded as needed.

Going beyond mere semantics, you can see the variation between purpose and goals in what you do at work. Goals can be the targets you set regarding the recruitment, retention, development and progression of your organization’s workforce.

In contrast, purpose should be what the goals serve. You establish those targets to achieve a greater overarching aim, one that benefits the business and its shareholders.

For instance, you wouldn’t bring in 1,000 employees just for the purpose of making your workforce larger, would you? Of course not. (At least I hope not.)

On the other hand, you might set a goal of bringing in these employees to prepare your organization to support its purpose and to ensure the success of an exciting new growth opportunity.

We often get lost and confuse our goals with our purpose, both with our companies and our families. I will never forget teaching a leadership development session in a Fortune 500 company that not only involved executives – it involved the spouses or partners of the executives. As part of the session, executives received feedback from their partners.

Many executives learned that their partners felt ignored or put in ’second place‘ compared with work. When the executives were asked, ‚Why are you working so hard?‘ they invariably said, ‚Because I want my family to have a great life.‘ Their partners almost always replied, ‚We have more money than we will ever spend. We would just like to see you more!‘

Many executives had clearly let their goal (make a lot of money) become more important than their purpose (create a great life for themselves and their families).

I bring this up because the distinction between a goal and a purpose sometimes can be lost on talent management professionals – we can get so absorbed in our own limited objectives, thinking that these are our raison d’etre.

A good friend of mine left consulting to become the executive vice president of HR for a huge corporation. He reviewed a study of the company’s employee benefits and found some benefits were costing the company millions of dollars and delivering very little that the employees actually valued.

When he suggested cutting the benefits to save the company money, he was told he was ‚confused‘ by his HR staff members. They noted that cutting these benefits would mean a smaller budget for the HR department and less power for them. They had become so interested in ‚building their empires,‘ they had forgotten about making a return on investment for their stockholders.

The idea that the purpose of the organization should come before the goals of any one part of the business seems to be simple enough. Yet why do many of the leaders in talent management (and to be fair, in other areas of business, as well) so often fail to get it?

The answer is rather simple: When a goal is designated, it tends to become a fixation for highly motivated people. Add to that the pressures that come with tight deadlines, struggles for finite resources and organizational turf battles, and it’s not hard to see how our own goals can absorb any of us.

The solution to this problem is equally simple, although it isn’t necessarily easy. It requires honest, perhaps even painful, introspection and reflection. Conduct a thorough analysis of your goals. Ask yourself, ‚What goals are consuming my time and energy?‘ and ‚What goals are consuming the company’s resources?‘ Rank your goals in terms of cost. Then look at the true purpose of your organization. Rank your goals in terms of ‚contribution to the purpose.‘

If we are honest in our assessments, most of us will find some clear discrepancies between ‚cost of goal achievement‘ and ‚contribution to our purpose.‘

When this happens, we can step back, take a breath and realign our goals, successfully completing our ‚to do‘ list with our purpose – successfully doing what really matters.

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Getting a „Buzz“

Viral marketing has matured a bit over the years. There seems to have been a shift to the web not just being seen by agencies and brands as another tick box for any ad campaign, which is significant enough, but now being the medium where a campaign is launched to create a buzz before it hits TV and print. Even before a movie is released which used to be seen as the pre-launch buzz-generation activity. Big business gets it.

Buzz works! It also works for small and start-up businesses, as well. The planning stage of a viral campaign will set out objectives and develop the viral theme for a buzz. There are three core components to any viral campaign and businesses of any size can use them. They are:

1. The creative material: the viral agent that embodies the message you want to spread in a digital format (image, video, text, etc). The trick is to put together material that people will be eager to share with their family and friends…. and these people are much more eager to share advertainment than advertisement.

2. Seeding: distributing and placing the agent online in places that provide the greatest potential spread. Have the viral material downloads or links on specialist viral third-party web sites in order to create awareness and spread before users get to the campaign destination site.

3. Tracking: Measuring the spread of the campaign to provide accountability and prove success. It is absolutely vital that you know what is working. The only way to get that information is to track the results of your seeding.

Lessons have been learned, trends have been developed and there is definitely some science involved in creating a buzz successfully. The buzz technique is here to stay and, if used strategically, it can make a difference to the success of your e-business.

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How can Digital OOH Advertising Benefit a Retailer?

With the amazing advancements in technology, businesses are now taking advantage of digital methods of advertising. This has lead to an increase in digital out-of-home (OOH) advertising. A 2007- 2008 Digital Out-of-Home Media Awareness and Attitude Study revealed that 63% of people surveyed reported that place-based digital advertising catches their attention more than any other media, including advertising on television, the web and other forms of tradition media such as newspapers, magazines, and radio.

Digital OOH advertising can benefit a retailer in the following ways:

– OTX (Online Testing exchange) conducted a national survey with consumers where people reported that this media was one of the most unique and entertaining ways to capture their attention. Capturing consumers attention is essential for increasing sales.

– Digital OOH advertising offers advertisers flexibility and target-ability in order to reach consumers.

– Businesses can target consumers outside of their homes.

– Advertisers can deliver appropriate messages based on where the advertising screen is located. They have the ability to advertise in places where people travel throughout the day. This can include supermarkets, clothing stores, malls, coffee shops, fitness centersetc.

– There is no better place for a consumer to receive a message than when they are in a store. POPAI research has shown that as many as 70% of buying decisions are made in a store Digital OOH is effective when targeting consumers who are just browsing in a store.

– Average recall rates for digital and video out-of-home advertising networks has been reported as about 40 percent. Traditional media recall rates are lower: television (32%), radio (27%) and magazines (21%) * Source: Advertising Made Easy and Effective, By Lyle Bunn March 2009,USA Today

– There are improved and reliable audience metrics and accountability

– In large department stores or shopping malls, digital out of home helps retailers to create highly targeted messages to consumers based on screen locations within the departments. They also have the ability to place screens in high traffic locations, in specific demographic profiled areas, and near the area where the actual product is being sold. They can also place screens in store front windows and run the ads 24/7.

– Advertisers can target almost any demographic or socio-demographic group.

– When done correctly, consumers will be provided with useful information and content that fits their lifestyle and needs.

Because of the consumer is outside, they are closer to where the products are located. This can result in a quicker decision to make a purchase. No other media offers the ability to target consumers when they are so close to the point of sale.

– Advertisers can continue a relationship with consumers by regularly updating their ads. Because this method of advertising is relatively new, it is very cost effective.

– By targeting a specific audience, businesses will reach only the consumers who are likely to buy their product. A well thought out, creative, and well-planned campaign will eliminate advertising waste and save businesses a lot of money.

– Consumers approve of digital OOH advertising. Research conducted by Edison Media Research showed that reaching mobile consumers in multiple places during their weekly routines resulted in 59% of respondents who saw the ad reporting that they were interested in learning more about the service.

In order to maintain a successful business, advertisers have to keep up with changing technology and lifestyles. Digital OOH has been steadily convincing businesses to recognize the benefits of this form of advertising. Marketers are now seeing a boost in product sales, more engaged customers, and an increase in advertising campaigns. Digital out-of-home advertising is the future of efficient, creative, and cost-effective marketing campaigns.

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Direct Mailing is Your Solution

Whether you are a small or large business owner, you know that advertising is an essential part of selling your goods or services to interested consumers. But, with so many ways to advertise in the market today, how do you decide which method will be the most effective way to reach your target audience?

Well, even though the internet, the phone book, and the newspaper are all popular places for finding information, they require potential customers to be proactive in their search. Direct marketing in the mail brings your business information right into the homes and hands of customers though and that is what helps makes it one of the most effect marketing tools you can use.

Unfortunately, you may know the customers or businesses that could benefit from your goods and services without having a clue about where they are on the globe. And, unless you want to spend countless hours online or in the phone book copying down their names and addresses, you might want to have someone else take care of your mailing list. That is why so many people hire a professional company to generate their mailing lists.

Since there are a lot of mailing list companies vying for your business though, you will probably need to use some basis criteria to decide which one would be able to meet your needs the best though.

First, they need to have a good reputation for being accurate and specific with their mailing lists. Otherwise you may be misdirecting your ads and paying good money to reach an audience who doesn’t even care about the things that you have to offer. To be specific and accurate, the company you choose will have to update and check their information on a regular basis and provide ways for you to target a specific audience. For example, they may have a separate business mailing list and consumer mailing list to choose from or they may even make it possible for you to generate a completely unique mailing list based on the criteria that you set for your individual business needs.

Second, they ought to have the experience and clientele history that you can trust to deliver good service. For example, a company who learned the most effective mailing techniques through years of experience will probably be more valuable than someone who is jus breaking into the industry. And, if they manage to retain customers and build a large pool of clients, it is probably a good indicator that they provide the kind of service that effectively keeps people happy.

And finally, since everyone has to take their budget into consideration, you will want to find a company that offers quality service for a competitive price. Otherwise, direct marketing may become more expensive than you can afford, even if it is an effective marketing tool.

If you can manage to find a company that meets the criteria above, direct marketing will be both an easy and an effective way to reach your target audience. And, you will have the time and money that you need to find other ways to make the process more effective as well.

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Adwords Management: Avoiding the ‚Google Slap‘

Proper management of your Google Adwords campaign will prevent your campaigns from getting what is commonly referred to in the internet marketing world as the „Google Slap.“ So exactly WHAT IS the Google Slap? That’s when Google decides that you have done something that is either against their policies, quality guidelines, or against the law and they decide to „slap“ you for it.

Sometimes that punishment results in your website being removed from its index and search results. Other times, it may be an „adjustment“ downward for your page ranking. Here is how Google puts it in their own words:

„Google may temporarily or permanently remove sites from its index and search results if it believes it is obligated to do so by law, if the sites do not meet Google’s quality guidelines, or for other reasons, such as if the sites detract from users‘ ability to locate relevant information. We cannot comment on the individual reasons a page may be removed…“ (Google Webmasters/Site Owners Help Manual)

The „Google Slap“ is mostly used when referring to cases where organic listings are penalized. Organic listings are free search results that appear below and to the left of paid ads; however, make no mistake about it; you can get „slapped“ for running bad Adword campaigns as well. An example of having one’s Adword campaign being slapped would be where perhaps your ads were costing $3 a click and suddenly Google raised your minimum bid to $10.

Here are some of the common mistakes people make in their Adword campaigns that result in Google slaps: -Poorly written ads with extremely low click-through rates -Using too many broad-matching keywords, which really have no relevancy to the terms searched on; this will also result in low click-through rates, which will get you „slapped“ with higher ad prices. -Low quality scores, where there is no relevancy between the keywords searched on, the Adword copy, and the landing page. -Using a destination URL that is not congruent with the display URL in your ad -Deceptive advertising; DON’T do this.

There are many other ways to get yourself slapped, but I think you may be getting the picture. Now, what you REALLY want to get from Google is what is referred to as „Google Love.“

Google loves for its searchers to find what they want; in fact, if you can figure out a way to make sure that your products or services are exactly what a searcher is looking for, Google will LOVE you. It’s really that simple. Many people try to over-complicate this.

Google loves for its searchers to be happy and they will reward you will lower-priced ads if you can consistently and effectively make this happen. Many advertisers don’t know it, but the ads at the top are not necessarily the ones who are paying the most. The Google bidding process factors in something called a „quality score,“ which is the great equalizer. Quality scores assure Google that an advertiser cannot simply „buy“ their way to the top position without giving the searchers value in return.

I don’t know about you, but I would rather be loved than slapped – especially when we are talking about my Google Adwords campaign. If you follow Google’s guidelines, do your market and keyword research, and spend some time learning about effective Adword campaign management techniques, I promise that you will feel lots of love…and not only that…you will find yourself with a profitable Adwords campaign.

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Proven Marketing Tips For Any Small Business

With more than twelve months of experience in marketing, Internet marketing, and working with small businesses, Ive seen my share of unsuccessful and successful marketing campaigns. Regardless of the marketing discipline, Internet advertising, direct mail, etc., basic marketing principle stand the test of time.

Even though Internet marketing has changed a great deal over the last decade, the basic principles remain largely the same. Despite the consistent application of basic marketing principles, many marketers, web site owners, and small businesses do not use the best techniques for generating profitable campaigns. This is largely due to a belief that newer is better. However, this simply is not true. In fact, a focus on what works is always the best. Here are some marketing tips that I’ve found to work again and again.

Understand your audience. By having a really deep understanding of your target audience and what’s important to them you can have a significant influence on their buying behavior. A complete understanding of who you’re selling to is of utmost importance if you want to deliver the right message at the right time. Don’t overlook the power of knowing your audience and what motivates them.

Focus on the offer. A marketing offer is the driving force of marketing promotions that drive results. In fact, testing has proven that the offer is the most significant criterion for conversion. Focus on your offer if you want to be successful.

Split testing. The concept of split testing is quite simple but surprisingly, few ever do it. When you split test a web page or direct marketing piece, you determine which version produces the better result. Each time you test a single element so that you continue to improve results over the long term. This is time and money well invested.

Build a marketing team. No matter how talented you are, building a marketing team is a great way to improve results. As you create new ideas, a marketing team can build on that idea, improve it, and consider multiple options. Your team should be made up of a diverse group of people who can add to each others ideas.

Stay away from discounting. Don’t get caught in the slippery slope of discounting. Once you do, it’s difficult to start charging list price for the same products or services that you offer. As a result, you should definitely consider emphasizing value over price. This allows you to sell for list price while making buyers comfortable with the price they pay for your products.

Have consistent messaging. One of the most effective strategies is communicating to your prospects in a way that is consistent. Whatever you are saying to your clients, be sure that it’s not contradictory. Early in the sales process, establish key message points and repeat them time and again. This improves buyer confidence and allows you to establish a long-term relationship with your buyer.

Create value after the sale. As marketers, its our job to understand our market segment and build long term relationships, not drop people off at the front door of our store and walk away. Focus as much of your energy on building relationships with customers as you do prospects.

Keep testing. Testing is essential for the success of any marketing campaign. If you’re not testing your marketing campaigns, then you’re leaving money on the table. You should test everything from headlines and offers to marketing copy and the timing of campaigns. This can only improve results and generate more sales.

Integrated marketing. Find multiple ways to generate business. To do so, test different forms of media such as radio, tv, or direct mail. There are endless sources of leads and customers and your job is to find as many as you can that can produce a positive return on investment. This reduces your risk and improve your options.

Nothing can replace experience. You can run out and hire all of the marketing experts in the world, but you still have to do the work. Nothing can replace actual experience. Having and using your own experience will make you a stronger marketer and more successful in the long term.

Consider these marketing tips before you start your next campaign. If you want to be truly successful keep things simple and apply what you already know works on a consistent basis. These techniques and tips are applied by successful marketers on a regular. The result is an ever growing success rate of effective marketing.

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MySpace Friend Adder Tips That Must Be Done Now

MySpace has emerged as a great online destination to market your products and services and build a brand for your business. Social Networking is the way of the Web 3.0 and MySpace is leading the way. It is important for you to establish a presence on MySpace in order to connect to thousands of other likeminded people and build a loyal and steady community of your brand followers.

If you are going to do this with success, you need some help, not everything can be done on your own. This is where automation comes in, and a MySpace friend adder marketing tool can help you reach out to hundreds of thousands of people on MySpace and give a tremendous boost to your marketing campaign. Here are the top reasons why a MySpace Friend Adder Marketing tool will work wonders for you:

1. Send Multiple Targeted Friend Requests: A lot of MySpace Friend Adder Marketing tools help you send friend requests to thousands of people at one go. These requests are not random, but sent to people who qualify on certain criteria predetermined by you. This means that the tool helps you automate the process and save days worth of work for you.

2. Use with Multiple Accounts: There are a lot of advanced MySpace Friend Adder Marketing tools that can be used with multiple accounts. This makes your campaign management easier and is more cost effective as well.

3. Personalized Messages: The number one reason why people shy away from Friend Adder Tools is that they strip away the personal touch that is at the heart of social networking tools. There are certain tools that are available to work with MySpace that overcome this problem to a certain extent by extracting the name of the receiver and using that in the message.

4. Schedule Bulletins: Certain tools allow you to schedule bulletins at a certain periodic interval.

5. Exclude Certain People: Automated tools suffer from the criticism that they sometimes act like spam. There are features that help you exclude certain people from your messages “ so that they dont feel like they have been spammed.

As you can see, there are several benefits of using a MySpace Friend Adder tool. Most of these benefits are driven from the benefits of automation and the tools are evolving in such a way that they avoid taking a black hat approach to social media marketing. You can use such tools to build a white hat approach around a successful MySpace marketing campaign.

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