Alle Beiträge von Vito La Fata

Ways to Increase the Profit of Your Fitness Business

As professionals in the fitness industry, we are certainly a marginal business. What this implies is that historically in our profession, if we make a profit in the twenty to twenty five percent range, we are doing very nicely. Perhaps you did not know that many fitness studios only make a ten to twenty percent profit?

The question that comes to mind is this: will those small profit margins allow you to create the financial freedom that you desire? It is hard to imagine why someone would even choose to be a fitness professional if they knew that the margin of income is so small. Of course we get into this business to change lives; and that is a noble reason.

However, is it really possible to change lives and make a difference in the world if you are not even making enough money to support yourself? How can you help others if you can barely keep yourself afloat? The solution is to find ways to help you run a financially lucrative fitness business.

You need to get your life and business „outside the margins!“ Many fitness business owners are still running their models with a „business as usual“ model. Running classes, sessions, bootcamps and the typical offerings every gym has. These are great; we need them.

But in addition to running classes, fitness experts need to find other ways of creating income and move away from doing only the things that do not generate much income. For example, using marketing systems that are already done for you is a great idea.

By using these out of the box marketing strategies, you will likely notice a significant improvement in the profit margin of your business. You will also probably find that you have more time to invest in other money making ventures. These systems provide you with what you need to run a profitable fitness campaigns.

About the author: Vito La Fata is an entrepreneur and coach who can show you how to make more money in fitness. Visit his website and let him show you how to own your own business.

Stop Losing Fitness Clients: Tips for Professionals

As a fitness professional, you know how upsetting it is to see clients coming and going from your gym. It is bad for your business, but it is also bad for their health. Customers who leave gyms are often leaving more than just a fitness program. They are leaving their own health behind.

But there are some great tips you can put into practice to lower the rate of drop out in your fitness business. One of these tips has to do with measuring results. Sometimes clients leave because they do not feel like they are making any progress in their fitness goals. The solution? Be sure you do frequent measuring in your gym. Measurement tracking will give your clients solid proof that they are doing well.

Another reason customers may stop coming is because they do not have enough time to work out. The solution to this problem is simple. Just offer shorter sessions. If one hour is too long, offer thirty minutes sessions. This way, you can serve even the busiest customers.

Are your programs too hard for some of your clients? If a client cannot complete a full workout or can’t keep up with your demands, she may give up and stop coming. If this is the case with some of your clients, you may need to create some custom workout programs for them. Be sure you are catering to all fitness levels.

Motivation may be an issue for some of your disappearing clients. The best way to remedy this is to make sure they know what benefits they are getting from exercise! Educate them on the many ways they are helping themselves by working out. Sometimes they just need more information.

If you will seriously consider these tips in your fitness business, you can say goodbye to chronic, revolving-door clients for good. As you start meeting their needs, you will see your bottom line increase!

Author Vito La Fata is a fitness business professional who can help you keep keep clients coming back to your fitness business. Visit his website for more information on the fitness industry.