Social media sites are increasing becoming the biggest destinations to go to on the Internet. Among the biggest websites that are frequently in the top listed websites include Facebook and Twitter. In this ever expanding social world we are seeing more big name companies try to find ways about how to reach these people. Any online marketing firm has to understand that if you do not have a proper understanding of who you are trying to reach in social media, then any advertising plan you have regarding this field will crash and burn.

Several giant companies like General Motors (GM) have pulled back their Facebook advertising because they believed that the money they were spending for advertising was not worth it. It is hard for any company to struggle with trying to understand reaching people through a new technology. I think GM felt that with the money returns they got with the ads were not pulling enough people to their business through Facebook ads.

When you try to begin your advertising for any product in any avenue, the first thing you need to do right away is know what specific demographic you want to advertise to. Let’s say you are advertising a new kitchen cleaning solution, you want it spread the word out about the product to housewives who might have an interest in it. If the results of your spending of the advertising aren’t reaching what you want and you see that you are attracting the wrong demographics, you are either not trying hard enough or you do not have a good understanding of what people are attracted to when they see an ad for something online.

I feel what should be important for online marketing firms like my company fishbat should work on before beginning any ad campaign is know how social media operates. We are fortunate to have many people who know and understand using this platform better than anyone. Before we start any campaign we storm together with ideas about who we want to reach for our product and how we can create a buzz going for it. By doing this it will create word of mouth on social media about the specific item or product and give the company positive press.

Social media is still a new platform most advertising firms are trying to understand and get a good sense of how it works. If more companies learn and get a grasp as to what the users want, then you will be successful in reaching your target demos.

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