At its foundation an internet marketing promotion business is a simple and very powerful business. In it’s simplicity it is a three step process.

1. Create leads. This is the hardest step of the three as you have multiple options to choose from to generate those leads.

2. Make sure the leads are qualified for your offer.

3. Follow through with the leads generated. You most likely have heard ‚the fortune is in the follow up‘.

I am going to put this article into three parts as there isn’t enough room in one article to cover all three vital steps. So lets begin with step one.

Obviously I am making the assumption that you already have a blog. If you don’t, please stop reading this article and get in touch with me so that we can get one set up for you. Then come back to this article so that we can show you how to get unlimited leads with your blog.

Great. So I am assuming you have a blog set up? Thinking of the „perfect“ system for getting traffic to your blog, what do you believe it must have?

A great lead generation system should have the following elements…

1. Run by itself, once set up, so that you can spend your most precious resource, your time doing the things that you would most want to do.

2. Build a list of leads with their contact details who are genuinely interested in knowing and wanting to hear from you about your product or service.

3. A way to know when people are genuinely interested in your offer and a way to automatically follow up with them with your specific offer.

4. The system needs to be high touch and not just high tech in order to build that all important know, like and trust with those who are receiving your information.

5. Generates predictable results. The system works like a radio volume control that increases your business when turned up and maintains your business when turned down.

The best system that I have found that has those five key components is article writing. By writing articles that demonstrate your knowledge and ability to solve problems and including a free offer at the end of your article and getting it published, you’ll find prospects contacting you without spending money on advertising.

If the online visitors find your writing informative and content good they will keep on coming back to you and go to the links provided by you in the articles you wrote. This is why it is important to put quality content on your blog for the users to start building trust in you. Many times the publishers of ezines and blogs etc like your work and put them in their websites. They promote your good work in order to get more customers to their websites. This also helps you in acquiring more customers to your blog who click on the links present in your articles.

If you opt to outsource your article writing projects, always request to see sample articles first. This allows you to gauge the writing of the professional in question. Do they meet or exceed your expectations? Before processing payment, always check for uniqueness. Never play for work that was simply just copied from another website.

I am assuming this article has helped you, which was my goal for writing it. In part two of this series ‚How To Qualify Your Leads For Maximum Leverage In Your Internet Marketing Promotion Business‘ I will be covering that critical step. You can pick up your complimentary copy by simply visiting http://bit.ly/agelHF

Looking to find the best deal on internet marketing promotion, then visit www.davidbatcheloronline.com to find the best advice on internet marketing consulting for you.

I am presuming you have already read my first article in this three part series. If you haven’t, you can pick up your copy from http://bit.ly/daxtTi

OK, moving right along. Many people when it comes to internet marketing promotion believe the key to success is too simply to get more traffic to their sites. As a result, they tend to generate generic traffic in the hopes that their blogs will turn that traffic into real live clients. Unfortunately sooner or later they realise that they are not getting the results they hoped for.

If you are only getting quantity traffic and not quality traffic to your blog you will not be see the results you hoped for with your internet marketing promotion. So how do we get that quality traffic? That is a great question and this is the three step process that I use to make sure I am not just getting loads of traffic to my site, but more importantly, it is qualified traffic.

STEP 1: Determine who your target market is. Targeting a specific market does not mean that you have to exclude people that do not fit your criteria from buying from you. Rather, target marketing allows you to focus your marketing and brand message on a specific market that is more likely to buy from you than other markets. This is a much more efficient and effective way to reach potential clients and generate business.

STEP 2: Target your market. In order for your marketing to be most effective you really have to focus on the creation of the most attractive messages and their call to action. All effective target marketing puts a special focus on this particular task.

STEP 3: Capture the traffic that goes to your blog. To build or to extend your client list, opt-in marketing is definitely the best solution. With opt-in marketing, you will get to collect names and email addresses of potential buyers, of course with their implied prior consent. As the list grows, you can further categorize it into various segments in terms of personal taste, buying preference, frequency of purchase, and so on. This benefit will enable you to plan ahead other strategies relating to the segmentation.

3: Collect the details of those who visit your blog. People will be a lot more willing to leave their details if you offer them something of value in exchange for their details for example a special report or DVD about how to literally save thousands when buying their next home. The other key is to keep it short. If you make the form too long, people will simply not fill it out, or will skip over large sections of it.

In my next article I will go over how to follow up with these people and explain how to maximise your marketing efforts. Or if you prefer, you can read the article right now by simply clicking on this link http://bit.ly/d4KRnY if that doesn’t work, simply cut and paste it to your web browser.

Discover more about internet marketing promotion. Stop by David Batchelor’s site where you can find out all about internet marketing consulting and what it can do for you.

Before I start this article and to make sure you get the most from it, be sure to read the first to parts in this series Discover How To Create Leads For Your Internet Marketing Promotion Business (part one) http://bit.ly/daxtTi And Following Up Until You Get Action In Your Internet Marketing Promotion Business (part two) http://bit.ly/agelHF

Aside from impulse buys or necessary purchases, sales typically take place over a period of time and a series of steps. Customers are cost-conscious. They look for value before they make significant purchases, particularly during a sluggish economy. Following up is an important aspect of closing a sale. Many businesses either neglect it or do not have an established plan. If you don’t have the time or want to follow up with leads personally, you can use a virtual assistant. Many of you may know that working with a Virtual Assistant (VA) is the way to go in business today. Anyone can work with a Virtual Assistant: individual or business. You don’t have to have a business to work with a VA. If you work in the business world or if you’re a business owner you can save a lot of time by obtaining the services of a Virtual Business Assistant.

Following-up with your leads and matching their interest level with the information they desire and being a friendly face and a place of knowledge and leadership in your niche will pay-off over time as people will come to you when their need arises for your product/service. What follow-up does is keep you and your company at the fore-front of their mind when they think of your related field and develop a need for you.

By employing an autoresponder which is a piece of software that enables you to send emails to people automatically, it frees up your time tremendously. This doesn’t mean that it writes the emails for you and it doesn’t involve spam or sending unsolicited email. What it means is that you set up a sequence of prewritten emails that are sent out to prospects on your database at regular intervals.

But most marketers give up after just 2 contacts – that means they’re missing 95% of potential sales! If you’re not following up, you’re leaving money on the table. Period.

Follow up is one of the most powerful skills in business situations, yet many people fail at this simple task. A person can argue their schedule is so busy that they don’t have time. This excuse does not warrant any merit. If you feel that your busy schedule is hindering your follow-ups, then you need serious evaluation of your organizational skills and time management abilities.

The follow up is where the money is! Most people will not buy as soon as they visit your blog no matter how enticing it may appear to be. This is a fact that will never change and you may need to follow up with a lead several times before they decide to invest in your product or service.

If you can search, read, copy and paste, you have created a very simple yet powerful mode to follow up without being a creative writer, or videographer and spending thousand to produce content. You can simply copy the link, and in the subject line write „Article of Interest“ and in the body, types „Please accept this short article I read. I found it very enlightening and thought you’d find some value in it“. Click send and you’re done!

Be sure to contact me if you would like further ideas or assistance with any part of this article or anything related to internet marketing promotion.

Discover more about internet marketing promotion. Stop by David Batchelor’s site where you can find out all about internet marketing consulting and what it can do for you.