Schlagwort-Archive: product placement

Advertising Effectively With Transit Ads

Advertising is available in numerous forms, and it even grows as new technologies are invented and people find new ways to promote. Other than ad spots on newspapers and magazines, TV and radio commercials, and written ad materials, people also promote on the internet. Some even use skin to draw on and promote merchandise. The success of ads depends upon several factors, one of which is the correct placement. They should be strategically posted where people, especially their target market, can see them numerous times. And with this in mind, transit ads have an advantage.

Ads posted on transportation vehicles and their waiting sheds are called transit ads. Since people riding these vehicles have little choice but to look at the posted ads, they are considered effective. Commuters who ride buses, cabs, trains, and other public transport vehicles spend a lot of their commuting time inside one every day. For instance, a regular bus rider spends around 30 minutes waiting in bus sheds and riding the bus in the morning, and another 30 minutes doing the same actions in the afternoon. They wouldn’t be able to help but notice the advertisements placed inside and outside the bus, even those on the waiting stations throughout their commuting time.

Other ad forms can be switched off or thrown away, but not transit ads. They are involuntary medium that people see whenever they ride a taxi or sit on a bus. Since commuters normally have nothing else to do but wait for their service while at the airplane terminal or subway station, they will likely just read anything they see, which includes the advertisements.

Ads on transport vehicles have total market penetration also. Even people who are not inside the vehicles get to see the ads as buses, taxi cabs, subways, and even ships and airplanes, follow their tracks regularly. Those happen to be along the tracks of the public transportation or at its stops will see the advertisements as the vehicles moves to and from its destination, normally a dozen times or so a day.

If you need an outdoor ad for your merchandise in Singapore, then transit advertisements are the best choice you have. Get creative and quality Ship decals, aircraft decals, or bus ads. Advertise through a Singapore advertising services company and bring in high exposure for your product.

For related articles on Aircraft decals or visit www.busads.com.sg