The world renowned US auto industry brand name „Chevrolet“ originated from the auto designs of a Swiss racecar driver named Louis Chevrolet. General Motors‘ original founder had been removed from his management position, and he had embarked on a journey to re-establish his reputation. He saw Chevrolet’s designs and in 1911 he began using these designs to produce models of his own. When his models came out, they were very successful and allowed him to obtain a major share of the stock of General Motors. His success continued and by 1916, he was made the president of General Motors. What started as an independent company now became part of the General Motors Company.
The first Chevy cars were not given real names; they were only recognized by model numbers. It was only after the Second World War that Chevy cars started being named. Chevy originally developed a broad array of models; from mini vans, station wagons, four-door sedans, two-door coupes, crossovers, sports cars and Sport Utility Vehicles or SUVs. The emergence of more popular types in recent years, however, has caused the dropping of mini vans and station wagons in favor of the former. Yet a lot of auto buyers searching Vancouver BC auto dealers still are on the prowl for those more than handy station wagons of modern times – mini vans. Imports from Japan and South Korea as well as the good old standards – the assorted Chrysler & Dodge versions , still sell a good volume. One wonders if the upper management at the top floors of G.M. did not make a wrong marketing set of decisions.
Chevy cars started with four-cylinder engines. They gradually grew in power and size, getting upgraded to six cylinders, and then to V8s in the 1950s. These early models were really big and powerful, and were not very fuel-efficient. As fuel costs rose and finances tightened, Chevy saw the need to produce smaller, more fuel-efficient models. This shift from their traditional gas-guzzling models turned out to be a smart move and attracted more customers.
The current focus is on replacing the mini-van with the crossover vehicles as the modern family car. Crossover vehicles are more novel, fuel-efficient, and contemporary, and depict more closely the ideals of the general public. An excellent illustration for this popular model is the Traverse.
For many decades, Chevy has worked hard and has established itself as a trustworthy brand, winning the hearts of many Americans. They tackled their share of tough times as they had to face competition against some foreign brands as well as a rise in prices of materials, but they were able to remain on top and promote their brand successfully. Some of the most beloved and popular Chevrolet models, like the Camaro and the Corvette, have remained in production for several years.
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