Alle Beiträge von Frank Leggors

SEO That Delivers Leads

Effective Charleston SEO starts with real keyword research. You can’t do anything until you know for sure what is being searched consistently on search engines such as Google, Yahoo, and Bing. After you have discovered which keyword phrases will be best suited to bring you quality leads, only then can you map out a strategy for organic seo in Charleston. You don’t want to rank high on page 1 for just any old terms. These terms have to convert traffic into sales, whether you have an e-commerce site or not. Not only are hyper-specific terms easier to rank for but they are usually quality leads as well. Due to the fact that the searcher knows exactly what they are looking for with a specific search.

Now, figure out who you will go after? Can you offer your services beyond your immediate market (town)? If so, national seo might be good for your company. Do you have the kind of website that can truly rank on page 1 globaly? Do you have enough pages that can be filled with quality content? Do you have significant time to implement link building strategies? If you answered no to these, a local qualifier might be the way to go. Here’s an example: Global – „lawyer“ statewide – „south carolina lawyer“ local – „charleston lawyer“. The two questions are can I really offer my services globally and can I rank on the top of page 1? Because 91% of leads will go to the sites on page 1, why bother with seo if we can’t get there?

Organic SEO is somewhat dependant on well written, keyword rich content, so, don’t be afraid to use your keywords in your copy. However, most algorithms don’t like to see keyword cramming, so don’t overdo it. Stick to around 5% density and you should be fine. Only 10 keywords per 200 written words. It is very important that your copy reads as well to humans as it does to Google’s spiders. One rule to remember is „if you wouldn’t say it, don’t write it“.

One of the important elements of search engine algorithms is the amount of links into a website they find, or, „backlinks“. The more quality backlinks you have, the better your score. Search engines like Google see these links to your website as a vote of confidence for you site from another. Especially when these links come from websites that are respected in their industries and categories. So, find the websites that will help you rank higher, How do you do this? There are many free „inbound link checkers“ so, find out who the high ranking sites in your category are linked to. Start a blog and write quality content daily, comment on other well written blogs in your industry, Sign up with all of the free directories that offer you a listing, and take advantage of the easy free deals like Craigslist, Squidoo, Yahoo Answers, and Wikipedia.

Okay, so, you did your research and found out what people were typing in regards to your industry, decided if you should go global or shoot for local domination, you wrote quality copy containing these keyword phrases, and you are building solid links in daily. That’s it, you’re on your way to ranking high on page 1 of search engines everywhere! You built it..and they will come. Now as your website climbs the ranks and your traffic increases, make sure to monitor your Google Analytics often and find out which keywords are performing the best for you. You will constantly be making adjustments to keywords in order to continually rank high for quality traffic. Thanks for reading and good luck optimizing Charleston!

Want to learn more about our Charleston SEO company? Please visit our website.

Definition Of Seo

The optimization of content on a website to gain better rankings on search engine result pages is a popular definition of „Organic SEO“. When Yahoo, Google, Bing and other giant search engines are asked to display relevant search results to people searching online, optimizing your site with organic seo helps them to select your site. Organic seo should not be confused with PPC, or paid search, which allows websites to have high rankings by paying to be placed up above and to the right organic listings. They usually are charged based on clicks, impressions or a combination of both.when someone selects the ad and ends up on the website, this is known as a click-through“.

A great way to achieve great rankings with Organic SEO is by designing a website that conforms to all of the rules and regulations of search engines such as Google and Yahoo. Of all the important facets of Organic SEO, quality, original content is the king. Fresh, unique, and relevant content is crucial for a page one positions. Practicing great organic SEO means creating a website that is filled with quality content and offers actual value to the visitor, has frequently updated content, and uses processes that are approved by search engine guidelines. If the website design abides to these guidelines consistently, it has a chance to earn great positions in organic search results.

As recently as 1-2 years ago, all that was needed to get your website discovered by search engines like Yahoo, Bing, and Google was to fill your content with keywords, even if it was poorly written. Then you would update your content once in awhile and that was that. Even before that, webmasters were able to get away with unsavory tricks like cloaking text, a slick method that involves writing the keywords in a white font in the margins of web pages. These words could not be seen by humans but were indexed by search engines and helped to gain great rankings. Currently, search engines are better able to detect efforts to deceive them and have tightened up processes to prevent these low quality websites from being ranked on the first few pages of results.

A few years ago a radical step was taken by the search engine company Google to protect users from low-quality websites showing up in search results. This update by the search giant forced website designers to review the published content in terms of quality, originality, and duplication of content from other sites, and bush league tactics such as keyword stuffing and text cloaking. The update was a serious blow to many national websites such as link farms, many of which had multiple articles on similar topics and categories published on their websites to provide a platform for online advertising, affiliate links and back-linking to other websites soley for seo purposes.

Since the implementation of Google’s Panda update, the first 2-3 pages of current search results will usually show websites that are using good organic seo practices. This has resulted in Internet marketers and website designers having to rewrite their web content, eliminate duplication and make sure the quality of their overall message in terms of copy was tight. Since simply copying other sites content was no longer allowed, unique organic content production has become a serious business in its own right. To recap, Organic SEO relies on following the best practices and writing quality content that will be useful to visitors as opposed to the many tricks used by webmasters of old. A website designed with quality organic content attracts more visitors and keeps them coming back. It also attracts links from other sites, which the search engines love. If you follow the guidelines and continually add unique and relevant content to your website, you will likely be rewarded with great rankings!

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