Effective Charleston SEO starts with real keyword research. You can’t do anything until you know for sure what is being searched consistently on search engines such as Google, Yahoo, and Bing. After you have discovered which keyword phrases will be best suited to bring you quality leads, only then can you map out a strategy for organic seo in Charleston. You don’t want to rank high on page 1 for just any old terms. These terms have to convert traffic into sales, whether you have an e-commerce site or not. Not only are hyper-specific terms easier to rank for but they are usually quality leads as well. Due to the fact that the searcher knows exactly what they are looking for with a specific search.

Now, figure out who you will go after? Can you offer your services beyond your immediate market (town)? If so, national seo might be good for your company. Do you have the kind of website that can truly rank on page 1 globaly? Do you have enough pages that can be filled with quality content? Do you have significant time to implement link building strategies? If you answered no to these, a local qualifier might be the way to go. Here’s an example: Global – „lawyer“ statewide – „south carolina lawyer“ local – „charleston lawyer“. The two questions are can I really offer my services globally and can I rank on the top of page 1? Because 91% of leads will go to the sites on page 1, why bother with seo if we can’t get there?

Organic SEO is somewhat dependant on well written, keyword rich content, so, don’t be afraid to use your keywords in your copy. However, most algorithms don’t like to see keyword cramming, so don’t overdo it. Stick to around 5% density and you should be fine. Only 10 keywords per 200 written words. It is very important that your copy reads as well to humans as it does to Google’s spiders. One rule to remember is „if you wouldn’t say it, don’t write it“.

One of the important elements of search engine algorithms is the amount of links into a website they find, or, „backlinks“. The more quality backlinks you have, the better your score. Search engines like Google see these links to your website as a vote of confidence for you site from another. Especially when these links come from websites that are respected in their industries and categories. So, find the websites that will help you rank higher, How do you do this? There are many free „inbound link checkers“ so, find out who the high ranking sites in your category are linked to. Start a blog and write quality content daily, comment on other well written blogs in your industry, Sign up with all of the free directories that offer you a listing, and take advantage of the easy free deals like Craigslist, Squidoo, Yahoo Answers, and Wikipedia.

Okay, so, you did your research and found out what people were typing in regards to your industry, decided if you should go global or shoot for local domination, you wrote quality copy containing these keyword phrases, and you are building solid links in daily. That’s it, you’re on your way to ranking high on page 1 of search engines everywhere! You built it..and they will come. Now as your website climbs the ranks and your traffic increases, make sure to monitor your Google Analytics often and find out which keywords are performing the best for you. You will constantly be making adjustments to keywords in order to continually rank high for quality traffic. Thanks for reading and good luck optimizing Charleston!

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