Alle Beiträge von Harold Spencer

Marketing

How To Make Social Media Marketing Work For You

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Successful businesses know how to be „seen.“ Social media websites are the easiest places to make that happen. It is a great idea to use these popular sites in your marketing endeavors. It could make the difference in how successful you are. Continue ahead to read about some great social marketing ideas that will help you succeed.

Any company who helps you market through social media should be openly using two-way. They should be well reviewed and they should use two-way openly. If you know this about them, you know it’s more likely that they’re legitimate and know what they’re doing. This is where social media acts as the best disinfectant in a sense. You can simply check out the social sites of these businesses to see if they take their clients seriously and if they actually perform well.

Provide special offers to your followers. Give your followers an incentive to buy by giving them exclusive discounts or offering limited edition items with purchase. Running a contest is a great way to show fan appreciation. If that is not something that interests you, try offering them an exclusive product or service. Social media websites are also a great way to make special announcements.

When people leave comments or questions on your page, always respond to them. You should respond to negative comments also. Responses to posts show people that their opinions matter to your firm, and this can instill a higher level of trust in your brand and products. Always make an effort to respond promptly; otherwise, your customers might perceive you as uncaring or negligent.

Sorting options, as well as a rating and comments system will add a new level of interactivity and appeal to your site. People are more likely to return to a site where they feel important and active.

You should always talk up your friends using social media blogs and profiles. This is strictly to give you some street cred in the social department. You will come across as the average Joe or Jane PC user. You can blog about your the amount of Twitter followers you have and how friends you have on Facebook. Link to your other social media profiles, also.

More people will share the content you send them if it is accessible to a wider audience. Make your posts funny, and do not use terms that are overly confusing and technical. You need your content to be accessible enough for people’s friends to understand it.

All your blog posts should show up on your LinkedIn web page if you have the blog feed. After your article is posted, it shows as updated on LinkedIn. This is a good way to save time and reach out to more people every time you write a new article: keep in mind that your articles should be adapted for the audience you get on your blog and on LinkedIn.

Use the steps outlined today to see how social media can help you attract more people. If you are new to social media, you will soon realize the potential that social media has to revolutionize your business strategy and improve customer service.

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Marketing

Host Well When You Follow These Tips

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An important part of setting up a website is finding a reliable web hosting service. There are many different services out there, and it can be difficult knowing which one to choose, since different websites will have different needs.

Stay away from a web host who has an issue with automating or properly administrating the most basic and necessary aspect of business. If you see they have issues with their billing and payments, then try to stay away from them since this usually means that they will have many other issues including having frequent site outages.

Read about other people’s experiences before settling on a web hosting service. See what positive and negative stories users have with a company by checking Internet messages boards. Ask those same users followup questions. Going with the cheapest web hosting company you find can cost you money in the long term.

When subscribing to a web hosting service, find out how long it will take for your site to be online or for your domain name to be registered. If the host you chose is enable to guarantee you that your site will be online within a few days, you should look for another solution.

If you plan to change your web host, make sure that your new host offers at least the same features and service as your current host. Changing web hosts is not difficult, but it does require some preparation and work. So if you make the change, be sure that you are changing to a better plan to make it worth your while.

Make sure that you understand the difference between managed and un-managed web hosting. Those that are managed can be invaluable to you if you are not an expert yourself on the intricacies of maintaining a website. You will want to choose a managed one who has excellent availability of technical support teams.

When choosing a web host, you should ensure that you choose one that has lots of features for you to utilize. Although the features of most hosts will be very similar, they will differ in their bandwidth and disk space. If you are in need of a large amount of these two things, then you should ensure that you select a web host that provides this.

Many web hosts offer their users multiple packages from which to choose. It is important for you to find a package that fits your needs and that is within your budget. There are some discounts that hosts will offer with their packages. Take the time to ask about the offered discounts.

As you have seen, choosing the right web hosting service can mean the difference between success and failure for your website. Before you make this important choice, you need to do your research and know more about web hosting.

As you have seen, choosing a host for your website can be a treacherous process. Knowing what you’re looking for will help you to avoid many of the mistakes people make which lead to web hosting horror stories. Heed the advice in this article, and it will help you to find a good web hosting company.

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Marketing

Ready To Be Your Own CFO?

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If you are anything like me, budgets and finances are not even remotely on the list of your favorite things. Even bank officials sometimes struggle to keep up with their own personal finances, and most entrepreneurs do as well. You’re concentrating so much time on your business, your personal checkbook takes a back seat. But unfortunately, if you haven’t saved enough to back you up during lean times you may panic.

Well, just apply your professional talents to the situation and become your own personal CFO. If you can look at things with CFO eyes, you will be more detached and more prone to finding a solution. Here are 5 simple steps you can take to take charge of your finances.

You can be a board of directors yourself. To make good decisions, you must know what you’re trying to achieve. In business, Board of Directors write mission statements to keep the company on track with goals. If you are running your personal finances, it is your responsibility to come up with a goal you can work toward. And, financial goals are not the only thing that can be included – life goals are just as important.

Have an idea of your monthly expenses. Have you ever totaled your expenses? Businesses must do so because they customarily measure their expenses to an historical pattern. But when it comes to daily life, most people have no clue of how much they spend. You can make out detailed budgets, but find out at the end of the month that you haven’t stuck to it. It is better to create a cash flow sheet, to see where all the money goes, month after month.

Know Your Net Worth. Companies measure progress toward goals through balance sheets which list their assets and liabilities. Your net worth is your balance sheet where you list everything that you own. That means your checking and savings accounts, investments, car, house, etc. minus everything you owe. Track your net worth quarterly to make sure you’re moving toward your personal goals. This step is great in showing you the result of some of your money decisions.

Forecast Money Decisions Results. „Scenario planning“ is a strategy used by some companies. They try to come up with possible results of different choices to make the best possible decision. You can use the same concept for personal finances. If you have to make a choice, guess what the outcome of each possible path will be. Keep in mind that there are no bad choices, but some choices will get you closer to your goal than others.

Track Progress by Annual Reports. Your priorities and the way you do things may have to be adjusted year after year. How close are you from achieving your goals? Did you make any changes in the way you spend? Were your expenses less that what you earned grossly? Were you able to save anything?

You need to treat your money like you treat your business. Give it the time it deserves, because in the end the time you spend is really an investment in yourself and your dreams.

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Marketing

Make Your Web Hosting Experience A Breeze With This Advice!

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There is a lot of confusion regarding all of the complex terminology and lingo that flows across the Internet on a constant basis; web hosting is one of those terms that has been lost to the confusion. Web hosting isn’t about the design of your site, but the quality and reliance of the servers you choose to support it.

Resist the temptation to accept free domain registration from the same company you will be using for web hosting. There are many start-ups out there who may – or may not – be around for very long, and they probably will not give clients advance notice if they are going out of business. You will need to have immediate access to your domain registration if this happens, but may not be able to get it if they are out of business.

An important tip that all web designers should consider when trying to decide what hosting provider to use is to learn about the company’s spam policies. There are those hosting providers out there that allow anyone to register a domain name, so long as they pay, spamming the internet with junk.

Check to see if your web hosting service gives you an easy method to submit your pages to search engines. You will also want to know how much control you have over search engine optimization and keywords, as well as how often you can send updates for no charge.

One important factor to consider when looking for a free web hosting provider is to find one that offers database availability. Most free providers do not include this in your package, but if you look hard enough, there are some out there that do, though they might have limitations on what you can do with the database.

When selecting a web hosting service, opt for the provider that has a favorable track record for outages and downtime. Companies that have frequent outages, even if they can explain them away, are not good choices because they should have made changes to resolve underlying outage causes. In addition, it’s not professional to leave outage problems unaddressed. Don’t make any agreements with such a company.

Though it sounds technical, you need to find out whether the web hosting service you are considering has „blackholed IPs.“ If a provider has blackholed portions, that could mean that they do not regulate what kind of businesses are on their server, including porn sites and spammers. If your host has been blackholed, you may have trouble with other networks refusing email from or to your site.

Consider starting with shared hosting. If you are just getting started in the online world, and especially if cost is a factor, shared hosting is a great middle ground between free hosting and more expensive hosting options. You just need to make sure that your plan provides the minimum requirements your site needs. Another advantage to shared hosting is you can have the advantages of a higher tier web hosting company at a cheaper cost, with the ability to upgrade your plan later as your business grows.

If you want to use a shopping cart software, make sure it is compatible with your web host.

As you now know, novice site owners don’t know where they should keep information about their site. If you are educated on the different types of hosting services, then figuring out which is best for you is not a problem. Use the knowledge gained from this article to make an informed decision about which hosting service will best suit your needs.

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Marketing

3 High-Impact Fixes For Your Marketing Woes

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How many times has your competitor gotten one over on you? It’s not a good feeling to be left behind and unless you do something about it, it eats away inside you. In order for you business to skyrocket again, coming up with a grand plan isn’t the answer. Don’t be fooled! With these high-impact, easy to use fixes, getting back on top of the market isn’t as tough as it seems.

The Magic Number – 1

For your advertising strategy, try to advertise one at a time. But it doesn’t mean you can’t sell one item at a time. Yes, but only after the sale.

When a customer sees more than one of a product offered at unbelievably low prices, he’s confused. The question is, which one’s the better deal? Which one does he prefer? Procrastination is encouraged with these questions and it’s one of marketing’s greatest thieves. In a nearby display or even at the register, offer the customer a product that compliments their purchase. You’ll make extra profits instead of losing a sale.

Outsmarting Your Competitors

Looking for you in all the usual places is your competition. Try not to go there. Looking for new markets to target and new methods of advertising are what you can do.

Niche markets provide the perfect sneak tactic for reaching new clients. Here’s they key… sub-divide your current market into smaller, more specific niche markets. Familiarize yourself with the needs and concerns of the niche, then present yourself as the pro in their corner. With the intensity of new prospects that will come your way, you can leave your competition behind.

Postcards are great yet old marketing technique which you can modernize. Carrying a personal message that’s quick and easy to read are these inexpensive marketing tools which, provided with new high-impact colors and designs, can capture the reader’s attention. Your competition won’t even know that you’re using them!

Encourage Communication

Communication is crucial to understanding your consumers. Encourage questions before the sale, during the sale and after the sale. Make it easy and comfortable.

As for your sales materials, including your website, you need to provide convenient contact information. When there are a lot of questions, provide a frequently asked question page so that your clients can get the answers they need.

Confused customers, tough competitors and communication mishaps won’t steal profits from your account when you fix things up with the 3 quick tips.

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Marketing

Blogging Advice To Help You Become Successful

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It seems that blogging and bloggers are everywhere nowadays. A blog can help anyone harness the vast potential audience available through the Internet and make their voice heard. Creating a successful blog can be tricky because people blog for many different reasons. Use the tips and strategies in this article to ensure that you are doing everything you can to succeed as a blogger.

It’s important to remember that blogging is all about social interaction. Because of this, you should be available to your readers. Getting out and communicating with other enthusiasts is another great thing to do. You will not have success by doing nothing. You have to seize the day if you want to become successful tomorrow.

If you want to build up more traffic to your blog, be sure to focus on producing fresh and relevant content. The higher the quality of your writing, the higher your readership will be. Make sure that what you write reads as honest and personal.

When creating a blog, don’t just write long, drawn-out paragraphs of useless information. Make sure to research information first, and always write about a subject that you know well and/or really enjoy. If you write filler or garbage, your blog won’t succeed. The content you post on your blog is the key to finding success.

Never ever allow yourself to copy anything. Never plagiarize, as it will rapidly ruin your reputation. Don’t worry about whether you are a good enough writer; if you write about subjects you love, readers will return to your blog again and again.

Jaiku micro-blogging and Twitter are services that you can use to your advantage. These particular services will let you stay in contact with your readers. In addition, they’ll let you be able to inform them when you make new posts on your blog. It’s a great way to stay engaged with your readers and keep them interested.

Stay on top of what’s happening in the blogosphere to make sure your blog is competitive. Because they are your competitors, knowing what they are doing is helpful to you. More than likely, your blog will be perused quite frequently by your competition, too.

Submit your blog entries to article directories and post them on your social media profiles. The more places that people can find your content, the higher your reader numbers will be. Don’t limit the mediums of outlet for your blog. This powerful maneuver will help you reach more people. Think in terms of saturating the Internet!

Simple isn’t always better in the case of blogging. You should constantly develop new strategies, learn new techniques and treat your blog as a revenue source. Learn from bloggers that are already high ranking, and use their strategies as you are blogging. Always seek to improve your blog through new methods and techniques.

Once you use the information from the article above, you will have the tools you need to blog. Reread this article as necessary and ensure you use all the tips here to take your blog to the next level of success!

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Marketing

Simple, Straightforward Affiliate Marketing Techniques And Suggestions

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Although it may take a while to learn the ins and outs of affiliate marketing, once you figure it out it can be very profitable. In order to prevent yourself from this fiasco, read on for some effective and proven affiliate marketing advice.

The best affiliates are ones that offer a variety of services or goods. The great thing about finding these types of companies is due largely to the fact that you will not run out of fresh products to market, or sell. Avoid fads, and companies that only offer one service, for best results.

Try not to clutter your site with too many banners. Excessive banner ads make your site look trashy, and can turn off potential visitors. Your website should be mostly content, not ads; what ads do exist should be spread out.

There are vendors who will attempt to take advantage of you by having you use their tracking system. This mess can be avoided by using a good tracking system.

A lot of people receive their tasks through email, which can waste time if handled poorly. Consider copying major points from your emails and reading them on a document program such as Microsoft Word. You are streamlining and organizing your work by pulling pertinent information out of the email and pasting it into a document.

When you begin making money, you should consider asking for a greater amount from the program you are enrolled in. If your marketing strategies are solid and you are generating enough revenue, the affiliate company will give you more money in order to ensure you keep doing what you are doing.

You will need to be patient, because it will take some time to figure out which advertisements have proven to be the most successful. Some demographics may convert well when shown high-tech media advertisements, whereas unobtrusive text ads could work better for other demographics. Always keep your target audience in mind when choosing ads.

To be a good affiliate marketer, you should write a newsletter that makes users more likely to want to be on your site’s mailing list. In the past, people loved to get emails. Modern email users are well beyond the honeymoon stage. They guard their inboxes carefully against useless messages, so you had best make your newsletter something they look forward to.

Once you have determined which products you want to promote for your affiliate partner, you should ensure that your marketing strategy is directed toward the appropriate audience. It is easy to make low-cost products sell in high volumes through low-click approaches. If your product is high end and more costly, your strategies will need to be even more focused on converting visits to sales.

As is evident by the information in this article, affiliate marketing isn’t quite as complex as it seems at first glance. Even though it requires a lot of networking, researching and hard work, it’s worth doing these things in order to improve your site’s future. Keep these suggestions in mind, and you will be more successful with affiliate marketing.

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Marketing

What Are The Common Affiliate Marketing Mistakes?

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When it comes to making money online, it’s no secret that affiliate marketing is a fantastic way to do so.

Some products even pay you as much as 75% and most also have an affiliate program. Trying to find the ones that pay the most, sign up, drive traffic to that site through your affiliate link and you’re all set right is all you have to do.

That’s not true. Let’s back up a minute.

While it’s great to choose an affiliate program that pays a high percentage, that is not the most important thing here. What’s important is trying to find a quality affiliate program that meets certain criteria.

First, you want to make sure the product is a proven seller. Wasting your time and money driving traffic to a site that doesn’t convert is something you want to avoid doing. You should try to find one with a good conversion rate.

Another thing you should do is ensure that the site you become an affiliate for protects his affiliates, and has your best interest at heart. Try looking for one that provides banners, emails, and other tools you can use to promote the site. Also, make sure that there is only one payment option. Being an affiliate marketer means that you need to be sure that you will get credit for your referral. You can likely get shortchanged if there is more than one payment method.

Third, choosing an affiliate program that promotes an email course should be avoided. For me, nothing is worse than an affiliate to a site that’s first goal is to capture e-mail addresses, and then tries to make the sale second. As an affiliate marketer, you need to capture e-mail addresses, then to convert that prospect into a sale. Sticking with affiliate programs that aren’t focused on capturing leads because it’s simply not in your best interest is a good idea. You should build your own list instead of someone else’s.

If you choose the wrong affiliate programs, then you will only be wasting your money even though affiliate marketing can be an absolute goldmine.

Another quick note. Try to avoid letting anyone tell you a particular Niche is too saturated. If you don’t have deep pockets, then you should stay away from industries like credit repair, gambling, insurance, etc. unless you have deep pockets. But it is possible for you to succeed in those if you are inventive enough. Try out new methods of generating leads. You should be creative.

Who knows, you may even surprise yourself.

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Marketing

Marketing – Secrets To Success

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With this secret, you can boost your marketing. It reaches out and grabs your would-be buyer because it is so effective. It doesn’t matter what your product is. This secret works with everything.

To make it even more valuable, practically nobody uses it. That is why it’s still a secret. What is it then? It is a face.

Would you believe – it’s a face.

Seeing a face is what everyone loves. Even your pets like seeing your face. Look at all the ways in which people are attracted to faces. You may be aware of the Potato Head craze that happened a few decades ago. Later, the Pet Rock took us by storm.

Below are 5 ways you can use a face to sell your product.

Include a snapshot of yourself if you have a website. Instant trust will be built by doing this. Customers like to feel they are dealing one-on-one with a real person since buying and selling is a personal matter.

On your product, place a picture of a person. It can be on a book cover or on packaging. According to researchers, viewers are most attracted to a face that is looking straight at them or eye to eye.

A pet’s face is very effective for an advertising piece such as a mailer or a postcard. It can be used for any type of product – not just pet products.

Testimonials are buying triggers which are powerful. If others have already bought it, then would-be buyers believe it as well. With a picture of the testimonial giver, you can make your testimonials even stronger.

Putting a face on your product as soon as you can is the bottom line here. Not only will your marketing come alive, but good things will happen as well.

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Marketing

Making Your Advertising More Unique

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Usually, choosing the right marketing medium is very hard. A business must make use the right marketing materials to generate sales. But after deciding on which advertising material to use, creating and designing the material is your next concern. You have to make sure that it is clean, crisp, and professional-looking.

You should think how you consider a stranger’s appearance right away when he enters your place. If he dresses well, is groomed, and has good manners, then you would be impressed. This also applies to posters. If it has a happy, healthy, well-fed appearance – if its content are convincing, bright and written by writers who understand their subjects, if its paper, typographical appearance and general get-up impress you favorably then it is a safe assumption that the poster has character, weight and circulation.

You have read some posters that somehow fail to interest you. That would be because those posters lack life, meaning, and individuality. It fails to catch your attention rightly because it has a dull, negative, sullen influence. The matter of putting individuality in poster advertising is very important.

For instance, a salesman enters your office to sell his goods. There may be nothing extraordinary in the man’s manner, conversation or appearance, but in such a short time he was able to fill your office with his individuality and when he left there is a large hole in the atmosphere which he just vacated. Another salesman enters with equally attractive products and prices but because of his lifeless, dull manner he failed to make an impression.

That is why you must have individuality in advertising as a whole. Individuality is the expression of one’s self without fear or favour all the time. If you want individuality, then you must have the creative power. The creative power must be cultivated, since it is needed to prepare a good advertising copy.

Even a small sparkle of individuality is enough to lift a single ad above every other ad in a paper, and when this is done a positive result is achieved. Keep in mind that oftentimes there is too little thought put into advertising. So this tells you that you must give a lot of thought to your advertising. Doing this would bring you many advantages in the long run, such as improved income, a pleasing fame as an advertiser, etc.

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