Stampin Up success seekers: Want to dominate and build a HUGE business?

If you seek to become a top earner, you need a way to promote to thousands of people- not just to the small number of friends and family network marketers are taught to approach.

You’ve got to learn to acquire customers and business partners the way nearly all legitimate businesses do: through marketing!

Below are 3 strategies 7-figure earners taught me I have successfully used to take my business to an entirely new level:

– Promote Yourself On the Front End. Sell Your Company Second.

If you want to promote Stampin Up on the Internet, understand people online aren’t hunting for a new business like Stampin Up to start. There’s only one thing they’re really looking for: A leader who can show them the way to obtain their dreams.

Differentiate by emphasizing the skills, talents and value you can offer prospects. Don’t lead online with your business opportunity! Keep in mind, the internet is full of jacked up network marketers who want nothing more than to shout how terrific their company is. They boast it has the greatest compensation plan, the greatest leadership team, the best product line, etc. Most of these networkers have no clue that others could care less about these nuances.

Position yourself as a leader with value to deliver to the marketplace. Create and promote videos, articles and blog posts wherein you teach network marketers strategies to grow their businesses. Then folks will respect you as the leader they seek. Some will approach YOU to join your Stampin Up business.

– Leverage A Free Offer

There are two steps to generate leads for your Stampin Up opportunity:

1. Drive network marketers to visit your website. Facebook, Twitter, Google and Youtube are all places where you can attract traffic if you learn some basic skills.

2. Provide a valuable, downloadable guide in exchange for visitors‘ names and emails Make sure to focus your guide on solving one or more of the biggest problems in network marketing:

– Not enough revenue

– Retention is weak

– Your downline isn’t duplicating enough

– Lead poverty, running out of people to approach about the business

Your free download could be a free 10-20 page report in PDF report. Either create the training yourself, or outsource it.

Wow your prospect by delivering a free offer that’s better than they expect. Make this first impression with your prospects count, as it will influence your closing ratios of your Stampin Up business.

Because you’ve created a strong first impression, you’re likely to sponsor a larger percentage of prospects into your Stampin Up opportunity. Email your prospects useful instructional tips every day, to further the relationship. Include a strong call to action to promote your Stampin Up opportunity or other offer at the end of each email.

– Make Attrition A Non-Issue

On average 80%-90% of your Stampin Up downline will quit within 12 months of getting started. Stampin Up business builders are taught two tactics to boost retention, but each strategy creates other problems.

1) Method one is to assist new Stampin Up distributors to make money right away, so they get an early taste of success and want to stick around. When you attempt to help EVERY new Stampin Up rep in your organization get into profit quickly, you spend LOTS of time helping your worst-performing new reps, the people who can’t sponsor anyone by themselves. This takes focus away from your best people, the top 20% of your Stampin Up downline that will drive 80% of all your income. Spending most of your time on the weakest 20% of your people just fosters dependency.

2) The second approach is to get your Stampin Up downline members to feel part of the team, something bigger than themselves, so they want to stay part of the group. Live team events, Stampin Up team conference calls, and one-on-one coaching can foster a sense of team. This approach can get people to rely on you to motivate them. You’ll end up with many underperforming team members who stick around for the team connection but sponsor few or no people into Stampin Up.

You’re a business owner, not a group therapist. A contrarian but effective approach to the attrition problem is to revise your business model not to boost retention, but rather to make retention much less important. To make retention less important to your business, promote affiliate products that can easily add a dozen or more new streams of income. By diversifying your revenue sources, you are not as reliant on Stampin Up for income. When you depend less on your downline for income, attrition matters less. Another solution to your attrition problem is to promote a high ticket direct sales opportunity (sometimes called a top tier) that pays commissions of $1000 or more per sale. Traditional network marketing opportunities like Stampin Up pay out only about $60-$120 per new signup, so you must develop a large team and residual check to make a substantial income. If you earn a commission of $800 or more each time you sponsor a new rep, it’s like you’re earning 3-4 years of residual income checks up front, so it doesn’t matter if this new person quits, because you get paid so much up front. This approach makes attrition almost irrelevant to your business!

Eduardo Kooliantra has coached thousands of people how to build businesses such as Stampin Up.